Senior Google Acquisition & Growth Architect

Moniepoint Group; Portugal; Presencial; EUR 108 000 - 161 000; Tempo integral

Resumo da oferta

Moniepoint Inc. is looking for a Senior Manager to own the end-to-end Google performance channel for our personal and business banking products, including UAC, Performance Max and Search.

This role emphasizes systems thinking, architecture, and credible strategic judgment rather than pure execution. You will partner with engineering and data teams to design the measurement stack, attribution models, and LTV/CAC economics, with a focus on emerging markets such as Nigeria and other fintech

Qualificações

• 6+ years hands-on paid acquisition, with Google UAC/App Campaigns at scale
• Strong technical knowledge of Google's campaign infrastructure: bidding, audiences, creatives
• Proven ability to architect and own the measurement stack: Firebase, GA4, GTM, Conversion APIs
• Fluency in LTV/CAC modelling and using it for budgeting/bidding decisions
• Experience in fintech/financial services contexts and acquisition compliance
• Experience managing budgets larger than 10 Million USD annually
• Experience running Google acquisition in Sub‑Saharan Africa or emerging markets
• Familiarity with server-side conversion APIs, offline conversions, and enhanced conversions
• Experience collaborating with data science to enrich signals for Google's systems
• Prior work on dual-product or dual-segment acquisition with separate funnel logic

Responsabilidades

• Design and own the full Google channel architecture across UAC, App Campaigns, Performance Max, and Search for personal and business banking
• Build and maintain campaign structures optimized for Moniepoint's dual-product funnel
• Set bidding strategies, budget frameworks, and testing cycles to reduce dependence on a single signal
• Own campaign performance end-to-end from brief to launch to optimization to reporting
• Architect and own the measurement stack: Firebase/GA4/GTM/Conversions APIs
• Lead implementation and integrity of Conversion APIs and enhanced conversions
• Define attribution models and justify decisions with data
• Collaborate with engineering and data teams to ensure accurate signal flow to Google
• Build audit protocols for tracking coverage and attribution consistency
• Develop and iterate on LTV/CAC models and payback period analyses
• Design budgeting logic reflecting true LTV signals with data science input
• Create governance and reporting cadence translating channel performance into business context
• Adapt Google acquisition strategy for emerging markets with variable device penetration and trust barriers

Conhecimentos

Paid acquisition

Google UAC / App Campaigns

Measurement stack

LTV/CAC modelling

Fintech context

Budget management

Emerging markets experience

Server-side conversions

Data science collaboration

Dual-product acquisition

Ferramentas

Firebase

GA4

GTM

Conversion APIs

Descrição da oferta de emprego

Moniepoint Inc. is looking for a Senior Manager to own the end-to-end Google performance channel for our personal and business banking products, including UAC, Performance Max and Search.

This role emphasizes systems thinking, architecture, and credible strategic judgment rather than pure execution. You will partner with engineering and data teams to design the measurement stack, attribution models, and LTV/CAC economics, with a focus on emerging markets such as Nigeria and other fintech