Performance Marketing Manager Moniepoint Remote, Portugal Marketing & Growth check more →

Neobankbeat; Lisboa; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Moniepoint is hiring a Senior Manager for Google Acquisition to own the end-to-end Google performance channel for our personal and business banking products. You will architect the channel, set bidding and budget frameworks, and govern growth with a systems-based approach.

You will lead measurement infrastructure (Firebase/GA4/GTM), define attribution, and collaborate with data science to enrich signals. Remote in Portugal, strong fintech experience preferred.

Qualifications

• 6+ years of hands-on paid acquisition experience, with Google UAC/App Campaigns at scalable level.
• Deep technical knowledge of campaign infrastructure and Smart Bidding.
• Experience architecting measurement stacks (Firebase/GA4/GTM) and server-side events.
• Fluency in LTV/CAC modelling to drive budgeting and bidding decisions.
• Fintech or financial services acquisition experience and compliance awareness.

Responsibilities

• Design and own the full Google channel strategy across UAC, App Campaigns, Performance Max and Search for personal and business banking.
• Build campaign structures optimized for a dual-product funnel with clear signals and bidding logic.
• Set bidding strategies, budgets, and testing cycles to reduce dependence on a single signal.
• Own end-to-end measurement: Firebase/GA4 taxonomy, GTM config, and server-side event pipelines.
• Define attribution models and evaluate last-click vs data-driven approaches with clear rationale.
• Collaborate with engineering/data teams to ensure accurate, timely signals and high signal quality.
• Develop LTV/CAC models and payback scenarios; monitor CAC against LTV thresholds and adjust strategy.
• Establish governance with regular reviews and clear ownership; translate results for senior stakeholders.

Skills

Google UAC

App Campaigns

Measurement stack

LTV/CAC modelling

Budget management

Fintech advertising

Data analytics collaboration

Tools

Firebase

GA4

GTM

Conversion APIs

Job description

marketing & growth · Moniepoint# Performance Marketing ManagerRemote, PortugalMarketing & GrowthRemote onlyposted today### Who we areMoniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since* As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth. About### the roleWe are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance. This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously.### Responsibilities* Campaign Architecture Execution* Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition* Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments* Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format* Own campaign performance end-to-end: from brief to launch to optimisation to reporting* Tracking, Attribution Technical Infrastructure* Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines* Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to Google* Define the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoning* Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive asset* Build audit protocols for tracking coverage and attribution consistency; surface gaps before they distort decisions* LTV/CAC Economics* Own the economic model for Google acquisition: define CAC targets by product, segment, and channel variant; set the inputs, assumptions, and review cadence* Understand the LTV/CAC relationship at a structural level — not just as a ratio to optimise, but as a function of product retention, monetisation curves, and cohort behaviour* Build and iterate on payback period models that account for Moniepoint's emerging market context: irregular income patterns, higher churn risk, and longer monetisation timelines* Design bidding and budget logic that reflects true LTV signals rather than proxy metrics, working closely with data science to enrich Google's Smart Bidding with offline conversion data* Proactively identify when CAC is drifting against LTV thresholds and lead the diagnosis — channel mix, audience quality, creative fatigue, product-market fit — before it becomes a financial problem* Governance Reporting* Build a channel reporting system that surfaces reality clearly — not dashboards that flatter performance, but views that drive better decisions* Establish review cadences with clear owners, metrics, and follow-through mechanisms* Translate channel performance into business language for senior stakeholders: what is the cost of growth, is it sustainable, and what would change the trajectory* Emerging Market Fintech Context* Adapt Google acquisition strategy for the realities of emerging market users: variable device penetration, low-bandwidth environments, trust barriers to financial services, and diverse* language/literacy contexts* Navigate platform constraints specific to fintech advertising on Google: financial services policies, verification requirements, and creative compliance* Bring genuine insight into what acquisition patterns distinguish sustainable fintech growth from subsidised growth in markets like NigeriaTo succeed in this role, you should have:* 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale* Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding* Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters* Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions* Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products* Strongly Preferred* Experience managing budgets larger that 10 Million USD annually* Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage* Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments* Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems* Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logicWhat Success Looks Like In the first 90 days* Full audit of existing Google campaign structure, tracking integrity, and attribution model completed — with a written assessment and prioritised improvement plan* Measurement stack gaps identified and remediation underway with engineering* LTV/CAC baseline model built with documented assumptions, reviewed with Growth and Finance* First governance cadence established — weekly performance review with clear owner, metrics, and follow-through logIn the first year* Google channel operating as a reliable, scalable growth engine with predictable CAC across both personal and business banking segments* Signal quality measurably improved — higher match rates, cleaner conversion data, reduced reliance on last-click proxies* Attribution model validated against actual cohort data and actively used in budget allocation decisions* Playbook documented: campaign architecture, bidding logic, audience strategy, and economic model all institutionalised — not living in one person's head* A team (or foundations for one) built with clear ownership, development paths, and no single point of failureWhat to expect in the hiring process* A preliminary phone call with the recruiter* A technical interview with the hiring manager* A Case Study* A behavioural and technical interview with a member of the Executive team* All interview stages are virtualApply on Moniepoint →