Senior Digital Analytics & Product Insights Lead

SIXT; Lisboa; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

AI tools access (Claude by Anthropic,

SIXTgpt

Job summary

SIXT is seeking a Senior Web & Product Analytics Specialist to own the analytical layer behind digital products used by millions across 100+ countries. You will uncover why things happen, influence what gets built, and ensure decisions are grounded in real user behaviour.

You’ll develop dashboards, track interactions, run A/B tests, and collaborate with global teams to define metrics and drive continuous product improvement.

Qualifications

• Hands-on experience as a Digital Product or Web & App Analyst, focusing on user behaviour analysis, funnel optimisation, and feature performance measurement.
• Not focused on financial reporting, supply chain, or operational BI.
• Experience building dashboards and datasets for product decisions.

Responsibilities

• Analyse large datasets to identify trends and improve user engagement, retention, and conversion across digital products.
• Develop dashboards and datasets that serve as the foundation for product decisions, reliable and reusable.
• Track and analyse customer interactions across digital products, ensuring data accuracy and identifying friction points.
• Conduct A/B testing and experimentation, providing data-driven insights that influence product decisions.
• Collaborate with engineers to ensure correct data capture on frontend and backend, validating event tracking quality.
• Work with product managers, engineers, and analysts across global teams to define metrics and drive product improvement.

Skills

Digital product analytics

SQL

Data quality

Cross-team collaboration

English fluent

Tools

Looker Studio

Power BI

QuickSight

Job description

SIXT is seeking a Senior Web & Product Analytics Specialist to own the analytical layer behind digital products used by millions across 100+ countries. You will uncover why things happen, influence what gets built, and ensure decisions are grounded in real user behaviour.

You’ll develop dashboards, track interactions, run A/B tests, and collaborate with global teams to define metrics and drive continuous product improvement.