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SIXT is seeking a Senior Analytics Specialist for Product & Digital to own the analytical layer behind internal software used worldwide. You will uncover why things happen, influence what gets built next, and ground product decisions in real user behaviour.
You will lead data quality, build dashboards, and collaborate across global teams to improve product performance and user experience.
We are looking for a Senior Analytics Specialist - Product & Digital (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind software used daily by thousands of SIXT colleagues across branches worldwide. You don't just report what happened - you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour.
If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, we want to talk to you.
You analyse how SIXT colleagues interact with our internal software, identifying behavioural patterns, friction points, and opportunities to improve the user experience and product performance
You develop dashboards and datasets that serve as the trusted foundation for product decisions -reliable, reusable, and built for the people who act on them
You lead event tracking quality -working closely with engineers to ensure the right data is captured on both frontend and backend, and that it is trustworthy before any analysis begins
You gain first‑hand insights on the actual reality in branches to deduct which further data deep‑dives will provide the right basis for feature optimizations
You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement
You have hands‑on experience as a Digital Product or Web & App Analyst, with a focus on user behaviour analysis, funnel optimisation, and feature performance measurement.
You are proficient in web and app analytics tools such as Google Analytics / GA4 and Google Tag Manager or equivalent, and have experience building dashboards in BI tools such as Looker Studio, QuickSight, Power BI, or similar
You have a solid understanding of how event data is structured, captured, and validated across frontend and backend systems, and you take ownership of tracking quality before building on top of it
You are proactive, product‑minded, and thrive in fast‑paced environments --you find the question worth answering before anyone else thinks to ask it
You work closely with product managers, engineers, and junior analysts across global teams, translating complex findings into clear product recommendations
You are fluent in English to effectively communicate with international teams
We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.