Senior Analytics Specialist - Product & Digital (m/f/d)

SIXT; Lisboa; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

The SIXT Lisbon Experience

Hybrid work model

AI tools access (Claude & SIXTgpt)

28 vacation days + birthday off

Private health insurance

Job summary

SIXT is seeking a Senior Analytics Specialist for Product & Digital to own the analytical layer behind internal software used worldwide. You will uncover why things happen, influence what gets built next, and ground product decisions in real user behaviour.

You will lead data quality, build dashboards, and collaborate across global teams to improve product performance and user experience.

Qualifications

• Hands-on experience as a Digital Product or Web & App Analyst focused on user behaviour analysis, funnel optimisation and feature performance measurement.
• Proficiency in web/app analytics tools (GA/GA4, GTM) and dashboarding in BI tools (Looker Studio, QuickSight, Power BI).
• Solid understanding of how event data is structured, captured and validated across frontend/backend systems.
• Fluent in English for international collaboration.

Responsibilities

• Analyse how SIXT colleagues interact with internal software to identify behavioural patterns and friction points.
• Develop dashboards and datasets as foundations for product decisions, ensuring reliability and reusability.
• Lead event tracking quality with engineers to ensure accurate data capture on frontend and backend.
• Derive insights from branch-level reality to guide data deep-dives for feature optimisations.
• Collaborate with product managers, engineers, and analysts across global teams to validate metrics and drive improvements.

Skills

Digital Product Analyst

Web & App Analytics

User behaviour analysis

Funnel optimisation

Feature performance measurement

Tools

GA/GA4

Google Tag Manager

Looker Studio

Power BI

Amazon QuickSight

Job description

Senior Analytics Specialist - Product & Digital (m/f/d)

• Full-time
• Legal Entity: Sixt Research Development Services, Lda.

We are looking for a Senior Analytics Specialist - Product & Digital (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind software used daily by thousands of SIXT colleagues across branches worldwide. You don't just report what happened - you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour.

If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, we want to talk to you.

YOUR ROLE AT SIXT

You analyse how SIXT colleagues interact with our internal software, identifying behavioural patterns, friction points, and opportunities to improve the user experience and product performance

You develop dashboards and datasets that serve as the trusted foundation for product decisions -reliable, reusable, and built for the people who act on them

You lead event tracking quality -working closely with engineers to ensure the right data is captured on both frontend and backend, and that it is trustworthy before any analysis begins

You gain first‑hand insights on the actual reality in branches to deduct which further data deep‑dives will provide the right basis for feature optimizations

You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement

YOUR SKILLS MATTER

Experience

You have hands‑on experience as a Digital Product or Web & App Analyst, with a focus on user behaviour analysis, funnel optimisation, and feature performance measurement.

Tools/Systems

You are proficient in web and app analytics tools such as Google Analytics / GA4 and Google Tag Manager or equivalent, and have experience building dashboards in BI tools such as Looker Studio, QuickSight, Power BI, or similar

Data Quality & Architecture

You have a solid understanding of how event data is structured, captured, and validated across frontend and backend systems, and you take ownership of tracking quality before building on top of it

Soft Skills

You are proactive, product‑minded, and thrive in fast‑paced environments --you find the question worth answering before anyone else thinks to ask it

Collaboration

You work closely with product managers, engineers, and junior analysts across global teams, translating complex findings into clear product recommendations

Language

You are fluent in English to effectively communicate with international teams

WHAT WE OFFER

• The SIXT Lisbon ExperienceTwo of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque dasNações— are whereyou'llfind your new home base. Expect a fast‑paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International EnvironmentJoin a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work SetupBenefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
• AI at your fingertipsFrom day one,you'llhave access to Claude by Anthropic andSIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sureyou'reahead of the curve
• Time Off & WellbeingEnjoy 28 vacation days per year, anadditionalday off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
• Everyday BenefitsReceive a yearlyCoverflexallowance and a daily meal allowance to make life a little easier every day
• Employee PerksGet exclusive rates on all SIXT services, withspecial discountsextended to your family and friends. Because greatperksare even better when you can share them

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.