Senior B2B Performance Marketing Lead - Remote

AgileEngine, LLC.; Braga; Remote; EUR 81.000 - 116.000; Vollzeit

Benefits dieser Stelle

Professional growth

USD-based pay

Exciting projects

Flextime

Zusammenfassung

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to lead performance marketing for our US B2B market. You will own Google Ads and other paid channels, mentor a PPC specialist, and drive growth through analytics and experimentation in a fully remote arrangement.

You will collaborate with Content, SEO, Analytics, and Marketing Operations to test new channels, leveraging AI/LLM tools and CRM data to optimize the full funnel from traffic to qualified opportunities and clients.

Qualifikationen

• 4+ years of PPC/Performance Marketing experience.
• Strong hands-on Google Ads expertise.
• Experience with the US B2B market.
• Independent campaign management with meaningful budgets.
• Strong understanding of performance marketing, conversion tracking, attribution, and funnel analytics.
• Experience with GA4 and CRM data.
• Strong analytical skills and ability to turn data into clear actions.
• Ability to explain what happened, why it happened, and what to do next.

Aufgaben

• Own performance marketing for the US B2B market, focusing on generating high-quality leads and contributing to the sales pipeline.
• Own and optimize Google Ads and other paid acquisition channels.
• Manage and develop acquisition through Clutch, LinkedIn Ads, and other relevant platforms.
• Plan campaigns, budgets, targeting, testing, and optimization.
• Monitor performance, lead quality, conversion rates, and pipeline contribution.
• Analyze the full B2B funnel from traffic and leads to qualified opportunities and clients.
• Work with GA4, CRM, dashboards, and campaign data to identify growth opportunities.
• Build hypotheses, run experiments, analyze results, and scale what works.
• Work closely with Content, SEO, Analytics and Marketing Operations.
• Explore new acquisition channels and experiment with AI tools, automation, and AI/LLM-based advertising, including emerging platforms such as ChatGPT.
• Contribute to performance strategy, budgeting, forecasting, and reporting.
• Mentor and manage a PPC specialist, supporting their development and performance.
• Help build scalable performance marketing processes and best practices.

Kenntnisse

PPC/Performance Marketing

Google Ads

US B2B market

Campaign management

Analytics & attribution

GA4

Data storytelling

English (Upper-intermediate)

Ukrainian (C2)

Tools

GA4

CRM

LinkedIn Ads

Jobbeschreibung

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to lead performance marketing for our US B2B market. You will own Google Ads and other paid channels, mentor a PPC specialist, and drive growth through analytics and experimentation in a fully remote arrangement.

You will collaborate with Content, SEO, Analytics, and Marketing Operations to test new channels, leveraging AI/LLM tools and CRM data to optimize the full funnel from traffic to qualified opportunities and clients.