Senior B2B Marketing Manager - Remote, Flexible Hours

42Dm; Porto; Híbrido; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

42DM, a global B2B marketing agency for tech businesses, seeks a Senior B2B Marketing Manager to own and coordinate full-funnel programs for top-tier tech clients. You will drive inbound and content-led growth, paid acquisition, ABM, lifecycle nurture, and omnichannel campaigns.

You’ll lead client ownership with cross-channel performance analysis, messaging alignment, and delivery coordination, guiding specialists across channels to generate qualified conversations and pipeline growth.

Qualificações

• 5+ years of experience in B2B digital marketing or performance marketing.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce.

Responsabilidades

• Develop multi-channel programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define value propositions, ICP messaging, and differentiation.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture, retargeting, and sales handoff.
• Manage omnichannel execution across paid, inbound, email, ABM, and content channels.
• Own timelines, deliverables, resource allocation, and dependencies across the team.
• Ensure messaging consistency across channels and maintain an experiment backlog.
• Own cross-channel performance view and weekly/monthly pipeline reviews.

Conhecimentos

CRM analytics

B2B marketing

Cross-channel marketing

Strategic planning

Client management

English communication

Project coordination

Measurement & reporting

Ferramentas

HubSpot

Salesforce

ActiveCollab

Monday.com

Asana

Jira

GA4

Descrição da oferta de emprego

42DM, a global B2B marketing agency for tech businesses, seeks a Senior B2B Marketing Manager to own and coordinate full-funnel programs for top-tier tech clients. You will drive inbound and content-led growth, paid acquisition, ABM, lifecycle nurture, and omnichannel campaigns.

You’ll lead client ownership with cross-channel performance analysis, messaging alignment, and delivery coordination, guiding specialists across channels to generate qualified conversations and pipeline growth.