Senior Performance Marketing Strategist

ScaledOn; Portugal; Remote; EUR 27,523 - 39,199; Full time

Job summary

A dynamic digital marketing agency is seeking a Senior Performance Marketing Strategist to lead creative advertising strategies across platforms like Google and TikTok. With a focus on eCommerce, the ideal candidate brings over 4 years of experience in paid search and social. This remote position requires strong skills in optimizing product feeds and excellent communication abilities. Join us to drive impactful marketing results and grow with us.

Qualifications

• 4+ years of managing Paid Search and Paid Social campaigns, especially for eCommerce.
• Deep knowledge of Google Ads, Bing Ads, Meta, TikTok, and YouTube advertising.
• Experience in optimizing product feeds and catalogs.
• Ability to balance creative testing with analytical evaluation.

Responsibilities

• Lead omnichannel paid media strategies across multiple platforms.
• Manage and optimize product catalogs and feeds.
• Translate data into actionable insights for clients.
• Stay updated on advertising platform advancements.

Skills

Paid Search management

Paid Social management

Communication skills

Product feed management

AI tools usage

Data analysis

Tools

Google Ads

Bing Ads

Meta Ads Manager

TikTok Ads

YouTube Ads

DataFeedWatch

Channable

Job description

Join to apply for the Senior Performance Marketing Strategist role at ScaledOn

Location: Remote | Align with US EST hours

Type: Full-Time

Experience: 4+ years in Paid Search and Paid Social (eCommerce focus)

Pay Range: Up to $28 per hour

The Opportunity

We’re looking for a Senior Performance Marketing Strategist who thrives where creative meets conversion. You’ll lead omnichannel advertising strategies across Google, Bing, Meta, TikTok, YouTube, and Reddit, optimizing everything from search intent to scroll-stopping video.

You understand how algorithms work, how product feeds fuel performance, and how to turn data into decisions that grow revenue. You’ll use your expertise (and AI-driven tools) to push creative boundaries, fine-tune campaigns, and deliver results clients can feel.

What You’ll Do

• Lead omnichannel paid media strategies across Google Ads (Search, Shopping, PMax), Bing, Meta (FB/IG), TikTok, YouTube, and Reddit
• Manage and optimize product catalogs and feeds (Google Merchant Center, Meta Advantage+, TikTok Catalog Ads, etc.)
• Identify and fix feed errors, missing attributes, and data inconsistencies to maximize visibility and conversions
• Build and test video-first creative strategies, including short-form, UGC, and YouTube ad variations
• Collaborate cross‑functionally with creative, analytics, SEO, and development teams
• Use AI tools to enhance creative testing, automate optimizations, and improve performance prediction
• Translate data into clear client updates focused on ROAS, CPA, and growth impact
• Stay current on platform updates, AI advancements, and social commerce trends

What You Bring

• 4+ years of hands‑on experience managing Paid Search and Paid Social campaigns for eCommerce brands
• Deep knowledge of Google Ads, Bing Ads, Meta Ads Manager, and TikTok/YouTube advertising
• Strong experience with product feed management, catalog troubleshooting, and performance optimization
• Proven ability to balance creative testing with analytical rigor
• Excellent communication skills that are client‑ready, clear, and confident
• Comfort with AI and automation tools to scale performance, reporting, and insights
• Bonus: Experience with DataFeedWatch, Channable, or custom feed integrations

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Advertising Services

Industries

Advertising Services