B2B Lifecycle Marketing Lead (Remote)

Darkroom; Portugal; Remote; EUR 81,000 - 134,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-friendly culture

Parental leave

Growth opportunities

Job summary

Darkroom seeks a seasoned lifecycle marketer to own email programs across Shadow, Darkroom, and the CEO's newsletter. You will design end-to-end funnels from creator/content to signup, and own copy, flows, and webinars end-to-end.

You will collaborate with marketing ops, design, and video, and report on signup-driven pipeline. The role is fully remote for teams in EST time, with hiring across Brazil, Portugal, and Spain.

Qualifications

• Experience building lifecycle or email programs end-to-end.
• Ability to write direct, concise, on-brand copy.
• Comfort using AI for analytics, reporting, and drafting.

Responsibilities

• Build the direct email funnel from creator posts to signups and onboarding.
• Own strategy and copy for Shadow, Darkroom, and CEO newsletters.
• Create onboarding, activation and product-education sequences for new signups.
• Report on signups and pipeline, not just opens and clicks.
• Document the flows in a shared system.

Skills

Lifecycle marketing

Email marketing

Copywriting

Analytics

Funnel optimization

Tools

Klaviyo

HubSpot

beehiiv

Substack

Mailchimp

Job description

Darkroom seeks a seasoned lifecycle marketer to own email programs across Shadow, Darkroom, and the CEO's newsletter. You will design end-to-end funnels from creator/content to signup, and own copy, flows, and webinars end-to-end.

You will collaborate with marketing ops, design, and video, and report on signup-driven pipeline. The role is fully remote for teams in EST time, with hiring across Brazil, Portugal, and Spain.