Outbound & Lifecycle Marketing Specialist

BlackBox Strategies; Portugal; Remote; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Flexible remote work environment

Opportunity to influence pipeline and revenue

Close collaboration with leadership

Exposure to modern workflows

Job summary

A revenue execution agency is looking for a senior, execution-first operator to manage outbound and lifecycle messaging. This fully remote position requires a minimum of 4 years of experience in outbound or lifecycle marketing roles, with direct experience in executing email and CRM campaigns. Ideal candidates will be proficient in both B2B and B2C audiences and have strong communication skills. Benefits include competitive compensation and the opportunity to influence pipeline and revenue directly.

Qualifications

• Minimum of 4 years in outbound or lifecycle marketing roles.
• Direct experience with email and CRM campaign execution.
• Experience with both B2B and B2C audiences.

Responsibilities

• Own end-to-end outbound and lifecycle messaging.
• Manage compliance and list hygiene for campaigns.
• Execute nurture and re-engagement campaigns for CRM.
• Collaborate with Social Media Manager to align themes, CTAs, and timing.

Skills

Execution of email and CRM campaigns

Collaboration with social media

Understand B2B and B2C differences

Strong written communication

Ability to work independently

Tools

HubSpot

Mailchimp

Clay

Twilio

Twilio

Job description

Overview

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.

This role is ideal for someone who:

• Is an expert at hands-on execution
• Can collaborate on strategy, then independently ship
• Understands how B2B and B2C motions differ across email, CRM, and SMS
• Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end.

About BlackBox Strategies

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

Location

Remote | Open to global candidates (U.S. business hours required)

Key Responsibilities

Cold Email & Outbound Execution

• Build and maintain outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies, outcomes, and lifecycle stages into HubSpot
• Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
• Manage compliance, suppression logic, and list hygiene
• Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
• Experience with platforms such as Twilio or similar is a strong plus
• Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
• Share outbound insights to inform social and content strategy
• Partner with leadership on ICPs, testing priorities, and iteration

Requirements

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
• Direct experience executing (not just overseeing) email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with a bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

Benefits

• Competitive compensation
• Flexible, fully remote work environment
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows