ROI-Driven Performance Copywriter for Ads & CRO

MailerLite; Porto; Presencial; EUR 42 000 - 56 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first culture

International health insurance

Company retreats

31 days vacation

12 paid sick days

12 parental days

Parental leave

Parenting budget

Joy Budget

MacBook and tools

Resumo da oferta

MailerLite is seeking a Performance Copywriter who thinks in terms of ROI and conversion, yet can maintain a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages across video, email, and website.

This is a full-time on-site position with a remote-first culture and growth opportunities. You’ll work with Ads managers and designers to optimize copy, improve metrics, and own conversion outcomes.

Qualificações

• 3-5 years in performance marketing or fast-growing B2B brands.
• Native English proficiency with strong written and verbal communication.
• Experience with US market campaigns and conversion-driven copy.
• Strong understanding of consumer psychology and ad-to-landing-page messaging.
• Familiarity with Google Ads interfaces, landing page builders, and basic SEO.
• Data-driven mindset with ability to optimize based on dashboards.
• Portfolio demonstrating campaign lift and copy wins.
• Ability to overlap 4+ hours daily with CET timezone.

Responsabilidades

• Write high-intent headlines and descriptions for Google Ads (RSA) to improve Quality Score and lower CPA.
• Craft copy for landing pages maintaining message match and high conversion rates.
• Conduct CRO through A/B testing of headlines, CTAs, and hooks with data-driven iterations.
• Create multi-channel scripts for short- and long-form video ads.
• Collaborate with Ads managers and designers to align creative with targeting and visuals.

Conhecimentos

English Proficiency

US Market Understanding

Conversion-First Mindset

Data Fluency

Campaign Metrics

Technical Literacy

Portfolio of Wins

Ferramentas

Google Ads

Landing Page Builders

SEO Basics

Descrição da oferta de emprego

MailerLite is seeking a Performance Copywriter who thinks in terms of ROI and conversion, yet can maintain a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages across video, email, and website.

This is a full-time on-site position with a remote-first culture and growth opportunities. You’ll work with Ads managers and designers to optimize copy, improve metrics, and own conversion outcomes.