Performance Copywriter at MailerLite

MailerLite; Porto; Presencial; EUR 42 000 - 56 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first culture

International health insurance

Company retreats

31 days vacation

12 paid sick days

12 parental days

Parental leave

Parenting budget

Joy Budget

MacBook and tools

Resumo da oferta

MailerLite is seeking a Performance Copywriter who thinks in terms of ROI and conversion, yet can maintain a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages across video, email, and website.

This is a full-time on-site position with a remote-first culture and growth opportunities. You’ll work with Ads managers and designers to optimize copy, improve metrics, and own conversion outcomes.

Qualificações

• 3-5 years in performance marketing or fast-growing B2B brands.
• Native English proficiency with strong written and verbal communication.
• Experience with US market campaigns and conversion-driven copy.
• Strong understanding of consumer psychology and ad-to-landing-page messaging.
• Familiarity with Google Ads interfaces, landing page builders, and basic SEO.
• Data-driven mindset with ability to optimize based on dashboards.
• Portfolio demonstrating campaign lift and copy wins.
• Ability to overlap 4+ hours daily with CET timezone.

Responsabilidades

• Write high-intent headlines and descriptions for Google Ads (RSA) to improve Quality Score and lower CPA.
• Craft copy for landing pages maintaining message match and high conversion rates.
• Conduct CRO through A/B testing of headlines, CTAs, and hooks with data-driven iterations.
• Create multi-channel scripts for short- and long-form video ads.
• Collaborate with Ads managers and designers to align creative with targeting and visuals.

Conhecimentos

English Proficiency

US Market Understanding

Conversion-First Mindset

Data Fluency

Campaign Metrics

Technical Literacy

Portfolio of Wins

Ferramentas

Google Ads

Landing Page Builders

SEO Basics

Descrição da oferta de emprego

This Full time on site position offers great opportunities for career growth. MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party. We’re looking for a Performance Copywriter who thinks in terms of ROI and conversion rates, but can still communicate a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages, while maintaining our brand voice across all conversion channels including video, email, and website.

Why MailerLite?

You'll see your words drive real results. Your copy won't sit in a backlog - it'll run against real audiences, generate real data, and directly move conversion metrics. You'll grow, develop and evolve as part of a team that's always looking for new, innovative ways to offer value to customers, you'll constantly be experimenting, learning, and trying out new things. You'll take ownership. We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments. You'll have experts on hand. Whenever you're stuck, your teammates with a wide range of expertise are ready to help you grow. And they'd love for you to share your knowledge too! You'll pick where you work, every day. We embrace the remote culture. Every day you get to choose the environment makes you most productive. You'll have stability. We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.

What you’ll work on

• Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, Eurostaffs, and other social platforms.
• High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain "message match" from the ad and convert traffic at each stage of the funnel.
• Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You'll analyze performance data to iterate on winning copy and phase out underperforming assets.
• Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads.
• Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

Qualifications

• 3-5 Years of Experience: Proven track record in a performance marketing agency or a fast-growing B2B brand.
• Native English Proficiency: Excellent written and verbal communication skills in English.
• US Market Competency: Proven experience and deep understanding of the US market.
• A "Conversion-First" Mindset: You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers.
• Technical Literacy: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles.
• Data Fluency: You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it.
• Portfolio of Wins: You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions.
• Working hours overlap: At least 4 hours of daily overlap with the CET timezone.

What we offer

• Yearly gross salary: From $50,000 per year, with final compensation based on experience and qualifications.
• Remote-first culture: Our team works remotely from around the world.
• International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited.
• Company-paid retreats: Once a year, we gather for a week to work, learn, and have fun together.
• 31 days of vacation (including public holidays): We encourage you to unplug and recharge!
• 12 paid sick days: For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children.
• 4 creative days: One paid day off per quarter to do something creative and fun.
• 12 parental days: Enjoy one paid day off each month to treasure time with your children.
• Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption.
• Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption.
• Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time.
• MacBook and other tools: These help you to do your job efficiently.