Demand Generation Copywriter

Doxis; Portugal; Presencial; EUR 32 000 - 46 000; Tempo integral

Resumo da oferta

Doxis seeks a sharp, commercially minded Demand Generation Content Writer who cuts through noise and drives action. The role focuses on clear, punchy content for campaigns across email, webinars, events, landing pages, paid media, and blog distribution.

You will craft short-form, performance-driven messaging that fuels campaigns and accelerates pipeline. You should write with urgency, conversion intent, and a deep understanding of B2B buying journeys.

Qualificações

• Native English writing experience for B2B demand generation.
• 2+ years of B2B demand generation or performance marketing writing.
• Strong portfolio of short-form, conversion-focused work.
• Deep familiarity with US market tone and business communication.
• Experience with AI-based tools for campaign creation and testing.

Responsabilidades

• Own performance strategy across search, display, and video channels.
• Manage budgets and align with ROI and pipeline goals.
• Plan full-funnel paid tactics from MQL to retargeting.
• Set up A/B tests and bid strategy validations to accelerate learnings.
• Collaborate with content, analytics, and campaign teams on messaging and offers.
• Implement measurement frameworks using GA4, Looker Studio, and CRM data.
• Report ROAS, CPL, and pipeline contributions with actionable insights.
• Leverage AI tools to automate campaigns and optimize bidding.
• Stay updated on SEM, performance marketing trends and AI optimization.

Conhecimentos

Native English

Demand gen writing

Short-form content

US market tone

AI tools

Ferramentas

GA4

Looker Studio

CRM tools

Descrição da oferta de emprego

We’re looking for a sharp, commercially minded Demand Generation Content Writer who knows how to cut through noise and drive action.

This role is not about long-form thought leadership or academic writing. It’s about clear, punchy, high-impact content that stops the scroll, earns attention, and converts.

You’ll craft short-form, performance-driven messaging that fuels campaigns across email, webinars, events, landing pages, paid media, and blog distribution. You understand that great demand gen content isn’t just clever — it moves pipeline.

You instinctively know what resonates — and what gets ignored.

What you\'ll do.

• Own performance strategy and execution across search, display, and video channels (Google Ads, Microsoft Ads, YouTube).
• Manage and optimize budgets strategically, ensuring investment efficiency and alignment with ROI and pipeline goals.
• Plan full-funnel paid tactics — from MQL generation campaigns to remarketing and retargeting sequences.
• Set up rigorous testing frameworks (A/B experiments, creative testing, bid strategy validation) to accelerate learnings and performance.
• Partner with content, analytics, and campaign teams to align messaging, offers, and intent targeting.
• Implement robust measurement frameworks using GA4, Looker Studio, and CRM data to improve attribution accuracy.
• Report on performance marketing KPIs — including ROAS, CPL and pipeline contribution — with actionable recommendations.
• Use AI tools, like Claude or GPT, to automate campaign creation, optimize bidding, run structured testing, and generate actionable performance insights.
• Stay on top of SEM and performance marketing trends, tools, and AI-driven optimization techniques.

What “Great” Looks Like.

• You simplify the complex without dumbing it down.
• You lead with value, not features.
• You write headlines that earn the click.
• You understand urgency, friction reduction, and psychological triggers.
• You think in terms of conversion rates, not word counts.

What you bring.

• Native English writing – we're a wonderfully international team, and to support that this role requires the depth and confidence that comes from native experience – if you\’re a US citizen (see below), even better!
• 2+ years of B2B demand generation or performance marketing writing experience.
• Strong portfolio of short-form, conversion-focused work (emails, landing pages, paid ads, event promotions).
• Demonstrated ability to write commercially strong calls to action.
• Deep familiarity with US market tone, cultural nuance, and business communication norms.
• Embracing of all the modern tools – AI-based and beyond
• Comfortable working in a fast-paced, metrics-driven marketing team.
• Experience in enterprise software, SaaS, ECM, or automation.
• Understanding of B2B buyer journeys and sales alignment.