Remote Email & Lifecycle Marketing Specialist

Rove Concepts; Lisboa; Teletrabalho; EUR 76 000 - 107 000; Tempo integral

Resumo da oferta

Rove Next, a premium line from Rove Concepts, seeks an Email & Lifecycle Marketing Specialist to own day-to-day email campaigns and lifecycle flows, deploying via Klaviyo. You will build scalable customer journeys and leverage AI and automation to improve engagement, retention, and repeat purchases.

Collaborating with creative, ecommerce, and marketing teams, you will launch campaigns, run tests, and maintain calendars in a fully remote, international environment, writing customer-facing copy in

Qualificações

• Two or more years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce or DTC business.
• Experience with Klaviyo or a comparable email marketing platform.
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
• Excellent attention to detail with the ability to catch issues before campaigns are deployed.
• Fluent, native-level English, written and spoken.
• Comfortable working independently, managing multiple campaigns, and meeting deadlines in a fast-paced environment.

Responsabilidades

• Email campaign execution from planning through deployment using Klaviyo.
• Building, maintaining, and optimizing automated customer journeys including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
• Customer segmentation to deliver personalized marketing experiences.
• Campaign QA including copy, links, layouts, dynamic content, and scheduling to ensure every send is accurate before launch.
• Working closely with our creative, e-commerce, and marketing teams to support launches, promotions, and seasonal campaigns.
• Running A/B tests and analyzing campaign performance to continuously improve engagement, conversions, and customer retention.
• Maintaining email calendars and ensuring projects are delivered on time.
• Using AI tools to improve workflows, content creation, and campaign execution wherever practical.

Conhecimentos

Email marketing

CRM

Lifecycle marketing

A/B testing

Copywriting

Ferramentas

Klaviyo

Shopify

GA4

HTML for email editing

Descrição da oferta de emprego

Rove Next, a premium line from Rove Concepts, seeks an Email & Lifecycle Marketing Specialist to own day-to-day email campaigns and lifecycle flows, deploying via Klaviyo. You will build scalable customer journeys and leverage AI and automation to improve engagement, retention, and repeat purchases.

Collaborating with creative, ecommerce, and marketing teams, you will launch campaigns, run tests, and maintain calendars in a fully remote, international environment, writing customer-facing copy in