Email & Lifecycle Marketing Specialist - Portugal (Remote) - Remote

Rove Concepts; Braga; Remote; EUR 32,000 - 52,000; Full time

Job summary

Rove Concepts is seeking an Email & Lifecycle Marketing Specialist to join our team remotely from Portugal. You will own end-to-end email campaigns, build automated customer journeys, and optimize segmentation to drive engagement and retention.

Collaboration with marketing, e-commerce, and creative teams is key, with a focus on timely delivery and data-driven improvements. You’ll work with Klaviyo, Shopify, GA4, and AI tools to enhance content, testing, and automation while maintaining quality

Qualifications

• Two or more years of experience in email marketing, CRM, or lifecycle marketing.
• Experience with Klaviyo or a comparable email marketing platform.
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
• Excellent attention to detail with the ability to catch issues before campaigns are deployed.
• Fluent, native-level English, written and spoken.

Responsibilities

• Email campaign execution from planning through deployment using Klaviyo.
• Build, maintain, and optimize automated customer journeys (welcome, abandoned cart, browse abandonment, post-purchase, win-back, retention).
• Customer segmentation to deliver personalized marketing experiences.
• Campaign QA including copy, links, layouts, dynamic content, and scheduling for accuracy.
• Collaborate with creative, e-commerce, and marketing teams for launches, promotions, and seasonal campaigns.
• Run A/B tests and analyze performance to improve engagement, conversions, and retention.
• Maintain email calendars and ensure timely delivery of projects.
• Use AI tools to improve workflows, content creation, and campaign execution where practical.

Skills

Email marketing

CRM

Lifecycle marketing

Klaviyo

Segmentation

Marketing automation

Campaign planning

Attention to detail

English fluency

Tools

Klaviyo

Shopify

GA4

HTML for email editing

AI-powered marketing workflows

Job description

Email & Lifecycle Marketing Specialist Company: Rove Next, by Rove Concepts Location: Remote. Open across the Americas and Europe. Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference. Type: Independent contractor, full time About the role

Scope

Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows.

What you'll own

• Email campaign execution from planning through deployment using Klaviyo.
• Building, maintaining, and optimizing automated customer journeys including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
• Customer segmentation to deliver personalized marketing experiences.
• Campaign QA including copy, links, layouts, dynamic content, and scheduling to ensure every send is accurate before launch.
• Working closely with our creative, e-commerce, and marketing teams to support launches, promotions, and seasonal campaigns.
• Running A/B tests and analyzing campaign performance to continuously improve engagement, conversions, and customer retention.
• Maintaining email calendars and ensuring projects are delivered on time.
• Using AI tools to improve workflows, content creation, and campaign execution wherever practical.

Must-haves

• Two or more years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce or DTC business.
• Experience with Klaviyo or a comparable email marketing platform.
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
• Excellent attention to detail with the ability to catch issues before campaigns are deployed.
• Fluent, native-level English, written and spoken. You will be writing customer-facing copy under our brand. Comfortable working independently, managing multiple campaigns, and meeting deadlines in a fast-paced environment.

Nice to have

• Furniture, home, or another considered-purchase category with a longer buying cycle.
• Experience with Shopify, GA4, HTML for email editing, or AI-powered marketing workflows.

What success looks like

Email campaigns are delivered accurately and on schedule with minimal revisions. Lifecycle flows continue to improve customer engagement, retention, and repeat purchases. Campaign reporting leads to measurable improvements through testing and optimization. AI becomes part of your daily workflow to improve speed, quality, and efficiency.

Email & Lifecycle Marketing Specialist - Portugal (Remote) - Remote • Socorro, Portuguese Republic, PT