Programmatic Advertising Manager - Porto

KultureTalent - Global Talent; Porto; On-site; EUR 42,000 - 65,000; Full time

Job summary

KultureTalent - Global Talent in Porto is seeking a Programmatic Advertising Manager to lead global gambling-related marketing campaigns. You will drive PPC/Programmatic efforts across search and display, manage budgets, and deliver performance insights.

The role requires at least 3 years in programmatic advertising, a background in digital marketing, and strong collaboration with partners and DMPs. Based in Porto, you’ll stay ahead of trends and craft compelling ad copy for campaigns.

Qualifications

• Minimum of 3 years' experience in programmatic advertising.
• Background in digital marketing or a related field.
• Proven experience in programmatic or display advertising within the gambling industry.
• Familiarity with executing App Installs campaigns.
• Based in Porto preferably.
• Proficiency in forecasting traffic volume and Advertising Costs (PPC/CPM).
• Ability to construct custom audiences and collaborate with third-party DMPs.
• Ads creation for better engaging with clients/ partners.
• General understanding of advertising and affiliate marketing technology, including tracking platforms and intricate attribution models.

Responsibilities

• Craft, execute, and optimise PPC/Programmatic campaigns across search and display platforms
• Provide insightful performance reports to management
• Skill-fully manage budgets while nurturing platform accounts and vital client relationships
• Develop compelling, succinct copy for campaigns that captivate audiences.
• Stay ahead of the curve by staying informed about the latest PPC/Programmatic trends and techniques, and implement them effectively

Skills

Programmatic advertising

Digital marketing

Forecasting traffic

Custom audiences

DMP collaboration

Ad creatives

Affiliate marketing

Job description

Programmatic Advertising Manager - Porto

About the job Programmatic Advertising Manager - Porto

On behalf of our client we are looking for a new team member that would be excited about sports betting and gambling marketing! Based in Porto, and with global clients and partners, they are now looking to elvate their Marketing team with a Programmatic Digital Advertising Manager!!l

Responsibilities:

• Craft, execute, and optimise effective PPC/Programmatic campaigns across search and display platforms
• Provide insightful performance reports to management
• Skill-fully manage budgets while nurturing platform accounts and vital client relationships
• Develop compelling, succinct copy for campaigns that captivate audiences.
• Stay ahead of the curve by staying informed about the latest PPC/Programmatic trends and techniques, and implement them effectively

Requirements:

• Minimum of 3 years' experience in programmatic advertising
• Background in digital marketing or a related field
• Proven experience in programmatic or display advertising within the gambling industry
• Familiarity with executing App Installs campaigns
• Based in Porto preferably
• Proficiency in forecasting traffic volume and Advertising Costs (PPC/CPM)
• Ability to construct custom audiences and collaborate with third-party DMPs
• Adds creation for better engaging with clients/ partners
• General understanding of advertising and affiliate marketing technology, including tracking platforms and intricate attribution models
• Background in digital marketing or a related field