Programmatic Growth Lead – Gambling Marketing (Porto)

KultureTalent - Global Talent; Porto; On-site; EUR 42,000 - 65,000; Full time

Job summary

KultureTalent - Global Talent in Porto is seeking a Programmatic Advertising Manager to lead global gambling-related marketing campaigns. You will drive PPC/Programmatic efforts across search and display, manage budgets, and deliver performance insights.

The role requires at least 3 years in programmatic advertising, a background in digital marketing, and strong collaboration with partners and DMPs. Based in Porto, you’ll stay ahead of trends and craft compelling ad copy for campaigns.

Qualifications

• Minimum of 3 years' experience in programmatic advertising.
• Background in digital marketing or a related field.
• Proven experience in programmatic or display advertising within the gambling industry.
• Familiarity with executing App Installs campaigns.
• Based in Porto preferably.
• Proficiency in forecasting traffic volume and Advertising Costs (PPC/CPM).
• Ability to construct custom audiences and collaborate with third-party DMPs.
• Ads creation for better engaging with clients/ partners.
• General understanding of advertising and affiliate marketing technology, including tracking platforms and intricate attribution models.

Responsibilities

• Craft, execute, and optimise PPC/Programmatic campaigns across search and display platforms
• Provide insightful performance reports to management
• Skill-fully manage budgets while nurturing platform accounts and vital client relationships
• Develop compelling, succinct copy for campaigns that captivate audiences.
• Stay ahead of the curve by staying informed about the latest PPC/Programmatic trends and techniques, and implement them effectively

Skills

Programmatic advertising

Digital marketing

Forecasting traffic

Custom audiences

DMP collaboration

Ad creatives

Affiliate marketing

Job description

KultureTalent - Global Talent in Porto is seeking a Programmatic Advertising Manager to lead global gambling-related marketing campaigns. You will drive PPC/Programmatic efforts across search and display, manage budgets, and deliver performance insights.

The role requires at least 3 years in programmatic advertising, a background in digital marketing, and strong collaboration with partners and DMPs. Based in Porto, you’ll stay ahead of trends and craft compelling ad copy for campaigns.