Paid Media Manager Opportunity

Unik SEO; Lisboa; Hybride; EUR 32 000 - 46 000; Plein temps

Avantages offerts par ce poste

38 days off

Unlimited coffee

Free Matraquilhos

Ping-Pong

Résumé du poste

Unik-SEO, a fast-growing digital marketing agency in the Greater Lisbon area, seeks an experienced Paid Media Manager to lead our new Paid Media Department. You’ll own a portfolio of campaigns across Google Ads, Facebook/Instagram, and other platforms, and launch new clients with diverse bidding setups.

You’ll work with international clients in English, help recruit and train junior PPC executives, and build a data-driven optimization culture to maximise ROAS and ROI while maintaining client

Qualifications

• Fluent written and spoken English required.
• 2+ years of paid media experience across multiple platforms.
• Strong knowledge of Facebook & Google Ads.
• Experience using Google Analytics.
• Ability to manage a portfolio of clients independently.
• Excellent time management and scheduling skills.
• Digital marketing best practices knowledge.

Responsabilités

• Setup, implement, track and optimise PPC campaigns across Google, Facebook & Instagram.
• Develop A/B testing plans for ad copy, landing pages and creatives.
• Identify new keyword opportunities and optimise bidding strategies for ROAS.
• Manage client portfolios and deliver regular reports to clients.
• Collaborate with team to create cross-channel campaigns and training for juniors.
• Gather competitive insights and deliver learnings to clients.
• Improve knowledge of paid media techniques and share with the team.

Connaissances

Paid media campaigns

English proficiency

Facebook Ads

Google Ads

Google Analytics

A/B testing

Data-driven decisions

Campaign optimization

Time management

Team building

Outils

Google Analytics

Facebook Ads Manager

Description du poste

We’re looking for an experienced Paid Media Manager to take over our new Paid Media Department. Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation and launching new clients / campaigns on different Paid Media Platforms (GoogleAds, FB/Insta, Pinterest, etc.) with multiple bedding setups (CPC, CPM, CPA, etc.). You’ll be working mostly with international clients in English. You’ll help to build a team of PPC professionals as the agency grows.

Responsibilities

• Setup, implement, track and optimise a variety of PPC campaigns across a range of digital channels including Google, Facebook & Instagram.
• Actively developing ongoing A/B testing plans around ad copy, landing pages, images, etc. looking to drive CTR & conversion rate.
• Actively seeking out new keyword opportunities using a variety of methods and tools.
• Monitoring and influencing all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
• Manage a portfolio of clients across a range of industries
• Analyse trends and make data-driven decisions
• Build and implement creative strategies for a range of clients to meet KPIs
• Conduct calls, prepare reports and update clients on a regular basis
• Support and collaborate with the team to create successful and cross channel campaigns
• Gather insights on competitor presence and campaign initiatives.
• Continually improve knowledge of Paid Media techniques and ensure learnings are delivered
• Manage budgets/forecasts to maximise all returns and ensure KPI targets are met for clients
• Help with recruitment and training of junior PPC executives to your team.

Skills Required

• A very high standard of written and spoken English
• 2+ years of Paid Media experience including Search, Display, Shopping (programmatic is a plus)
• A strong understanding of all aspects of Facebook & Google Ads
• Experience and understanding of using Google Analytics
• Comfortable working independently and manage a portfolio of clients
• Confident managing own schedule and time management
• A strong knowledge in Digital Marketing best practices
• Strong competency of numerical and Excel skills including VLOOKUPS, Pivot Tables etc.
• Understanding of Ad Copy relevance and experience in testing exciting and compelling customer-facing copy
• Open, family atmosphere and fun environment;
• Work/life balance;
• Option to take extra non paid holidays;
• 38 days off (22 days holiday + 13 national holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
• UnlimitedCoffee and tea, free Matraquilhos and Ping-Pong;

Unik-SEO is a fast-growing Digital Marketing agency in the Greater Lisbon area.

We’re looking for an experienced Paid Media Manager to take over our

Responsibilities will include taking ownership of a variety of existing campaigns, developing