Paid Social Media Manager

Medier Agency; Lisboa; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

A leading marketing agency based in Lisbon is seeking a Paid Social Media Manager to lead paid social initiatives for iGaming brands. The ideal candidate will have at least 2 years of experience in paid social advertising along with strong analytical skills. You will plan, execute, and optimize campaigns across platforms like Facebook and Instagram, ensuring maximum ROI. This is a great opportunity for someone looking to make a significant impact in a fast-paced, creative environment.

Qualifications

• Minimum of 2 years of experience in paid social advertising within the iGaming industry.
• Proven expertise in creating, managing, and optimizing paid social campaigns.
• Strong analytical skills to interpret data for informed decisions.

Responsibilities

• Plan and execute paid social advertising campaigns across various platforms.
• Develop creative ad campaigns that align with the gaming industry.
• Set and manage advertising budgets ensuring maximum ROI.

Skills

Paid social advertising

Analytical skills

Creative thinking

Campaign management

Communication skills

Education

Bachelor's degree in marketing or advertising

Tools

Ad management tools

Analytics platforms

Job description

Medier isn’t just a marketing agency - we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns - we deliver results.

Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for an experienced and strategic Paid Social Media Manager to lead and scale our paid social initiatives for our iGaming brands. This role requires deep expertise in paid social advertising, a strong analytical mindset, and the ability to drive performance across multiple markets and platforms.

You will take ownership of paid social strategy, campaign execution, and optimization while working closely with cross‑functional teams to maximize ROI. If you thrive in a fast‑paced, data‑driven environment and have a proven track record in scaling paid social campaigns, we’d love to hear from you.

Locations

Open to candidates currently based in, or willing to be relocated to Lisbon!

Responsibilities

• Plan, execute, and optimize paid social advertising campaigns across various platforms such as Facebook, Instagram, Twitter, and others;
• Develop and implement creative ad campaigns that align with the gaming industry and our brand's identity;
• Set and manage advertising budgets while ensuring maximum ROI and cost‑efficiency;
• Analyze and report on key performance indicators (KPIs) to measure the effectiveness of paid social campaigns;
• Stay up‑to‑date with industry trends, algorithm changes, and emerging platforms to maintain a competitive edge;
• Collaborate with the marketing and game development teams to ensure cohesive messaging and alignment of brand objectives;
• Continuously test and optimize ad creatives, targeting, and ad copy to improve campaign performance;
• Monitor and adjust bidding strategies to achieve desired results;
• Keep abreast of competitor strategies and industry benchmarks.

Qualifications

• A minimum of 2 years of experience in paid social advertising within the iGaming industry;
• Proven expertise in creating, managing, and optimizing paid social campaigns;
• Proficiency in using ad management tools and analytics platforms;
• Strong analytical skills and the ability to interpret data to make informed decisions;
• Creative thinking and the ability to develop engaging ad content;
• Excellent written and verbal communication skills;
• Ability to work independently and as part of a team;
• Bachelor's degree in marketing, advertising, or a related field is a plus.

Join us to play a pivotal role in enhancing our online presence and driving quality traffic and conversions!