Senior Paid Social Media Manager

Confidential Company; Lisboa; Hybrid; EUR 45,000 - 60,000; Full time

Job summary

A leading iGaming brand is looking for an experienced Senior Paid Social Media Manager to lead and scale paid social initiatives. This role requires a minimum of 2 years' experience in paid social advertising, particularly within the iGaming sector. You will be responsible for campaign execution, optimization, and performance analysis across platforms such as Facebook and Instagram. The ideal candidate possesses strong analytical skills and creative thinking to develop engaging ad content while driving maximum ROI. Remote work may be considered.

Qualifications

• Minimum of 2 years of experience in paid social advertising within the iGaming industry.
• Proven expertise in creating, managing, and optimizing paid social campaigns.
• Proficiency in using ad management tools and analytics platforms.

Responsibilities

• Plan, execute, and optimize paid social advertising campaigns across various platforms.
• Develop and implement creative ad campaigns that align with the gaming industry.
• Analyze and report on key performance indicators to measure effectiveness.

Skills

Paid social advertising

Strong analytical skills

Creative thinking

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Ad management tools

Analytics platforms

Job description

We are looking for an experienced and strategic Senior Paid Social Media Manager to lead and scale our paid social initiatives for our iGaming brands. This role requires deep expertise in paid social advertising, a strong analytical mindset, and the ability to drive performance across multiple markets and platforms.

You will take ownership of paid social strategy, campaign execution, and optimization while working closely with cross-functional teams to maximize ROI. If you thrive in a fast-paced, data-driven environment and have a proven track record in scaling paid social campaigns, we’d love to hear from you.

Locations: Open to candidates currently based in, or willing to relocate to: Lisbon, Portugal.

Responsibilities

• Plan, execute, and optimize paid social advertising campaigns across various platforms such as Facebook, Instagram, Twitter, and others;
• Develop and implement creative ad campaigns that align with the gaming industry and our brand's identity;
• Set and manage advertising budgets while ensuring maximum ROI and cost-efficiency;
• Analyze and report on key performance indicators (KPIs) to measure the effectiveness of paid social campaigns;
• Stay up-to-date with industry trends, algorithm changes, and emerging platforms to maintain a competitive edge;
• Collaborate with the marketing and game development teams to ensure cohesive messaging and alignment of brand objectives;
• Continuously test and optimize ad creatives, targeting, and ad copy to improve campaign performance;
• Monitor and adjust bidding strategies to achieve desired results;
• Keep abreast of competitor strategies and industry benchmarks.

Qualifications

• A minimum of 2 years of experience in paid social advertising within the iGaming industry;
• Proven expertise in creating, managing, and optimizing paid social campaigns;
• Proficiency in using ad management tools and analytics platforms;
• Strong analytical skills and the ability to interpret data to make informed decisions;
• Creative thinking and the ability to develop engaging ad content;
• Excellent written and verbal communication skills;
• Ability to work independently and as part of a team;
• Bachelor's degree in marketing, advertising, or a related field is a plus.

Join us to play a pivotal role in enhancing our online presence and driving quality traffic and conversions!