Payments Product Marketing Lead – Awareness

PT2 Misys Spain Sl - Sucursal Em Portugal (Portugal Branch Of Misys Spain Sl); Lisboa; Presencial; EUR 55 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited vacation

Hybrid working

Wellbeing programs

Health & life insurance

Retirement plans

Inclusion communities

Career development

Recognition program

Resumo da oferta

Finastra is seeking a Product Marketing Manager - Awareness to shape and execute a strategic awareness agenda for Payments products. You will craft customer-focused narratives, develop asset libraries, and enable regional teams to communicate value across markets.

You will partner with Product Management, Demand Generation, and regional marketing to drive measurable brand visibility with a data-driven mindset and a focus on KPIs and outcomes.

Qualificações

• Experience in Product Marketing or Awareness Marketing in B2B technology or financial services.
• Strong ability to translate complex payments capabilities into clear narratives.
• Proven track record of defining KPIs, measuring impact, and driving outcomes.

Responsabilidades

• Define and execute an awareness vision and roadmap for Finastra Payments products, aligned with marketing strategies.
• Lead focused, outcome-driven awareness initiatives across channels (digital, events, analyst relations, content, partner marketing).
• Create clear, compelling product content including overviews, messaging frameworks, and enablement materials.
• Translate complex Payments capabilities into simple, customer-focused narratives for global audiences.
• Develop non-English and localized content with regional teams while maintaining consistency.

Conhecimentos

Product Marketing

Awareness Marketing

Strategy

B2B Technology

Financial Services

KPIs & Analytics

Ferramentas

Brand tracking tools

Marketing dashboards

Descrição da oferta de emprego

Finastra is seeking a Product Marketing Manager - Awareness to shape and execute a strategic awareness agenda for Payments products. You will craft customer-focused narratives, develop asset libraries, and enable regional teams to communicate value across markets.

You will partner with Product Management, Demand Generation, and regional marketing to drive measurable brand visibility with a data-driven mindset and a focus on KPIs and outcomes.