Paid Media Specialist: Remote, Global Training & Growth

Publicis Groupe; Lisboa; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Work-life flexibility

Job summary

Publicis Groupe is seeking a Paid Media Specialist to lead planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand.

The role requires analytical thinking, hands-on experience across paid search, paid social and programmatic channels, and collaboration with cross-functional teams to deliver integrated media strategies aligned with business objectives.

Qualifications

• 2+ years of experience in Paid Media or Performance Marketing.
• Experience managing medium to large paid media budgets.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, DV360.

Responsibilities

• Develop and execute paid media strategies across Search, Social and Display platforms.
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals.
• Analyse campaign data and translate insights into actionable recommendations.
• Build and maintain performance dashboards and reporting frameworks.
• Conduct audience analysis, segmentation and targeting strategies.
• Manage campaign budgets, forecasting and pacing.
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery.
• Identify testing opportunities and implement optimisation roadmaps.
• Present campaign performance, insights and strategic recommendations to stakeholders.
• Stay up to date with industry trends, platform updates and emerging technologies.

Skills

Paid media experience

Analytical thinking

English proficiency

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

DV360

Job description

Publicis Groupe is seeking a Paid Media Specialist to lead planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand.

The role requires analytical thinking, hands-on experience across paid search, paid social and programmatic channels, and collaboration with cross-functional teams to deliver integrated media strategies aligned with business objectives.