Paid Media Specialist

Publicis Groupe; Lisboa; On-site; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Work-life flexibility

Job summary

Publicis Groupe is seeking a Paid Media Specialist to lead planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand.

The role requires analytical thinking, hands-on experience across paid search, paid social and programmatic channels, and collaboration with cross-functional teams to deliver integrated media strategies aligned with business objectives.

Qualifications

• 2+ years of experience in Paid Media or Performance Marketing.
• Experience managing medium to large paid media budgets.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, DV360.

Responsibilities

• Develop and execute paid media strategies across Search, Social and Display platforms.
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals.
• Analyse campaign data and translate insights into actionable recommendations.
• Build and maintain performance dashboards and reporting frameworks.
• Conduct audience analysis, segmentation and targeting strategies.
• Manage campaign budgets, forecasting and pacing.
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery.
• Identify testing opportunities and implement optimisation roadmaps.
• Present campaign performance, insights and strategic recommendations to stakeholders.
• Stay up to date with industry trends, platform updates and emerging technologies.

Skills

Paid media experience

Analytical thinking

English proficiency

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

DV360

Job description

Company description

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known asThe Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Overview

We are looking for a Paid Media Specialist to join our team and lead the planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand.

This role requires a strategic and performance-driven professional with hands-on experience across paid search, paid social and programmatic channels. The ideal candidate combines analytical thinking, strong business acumen and a passion for delivering measurable results.

You will work closely with internal specialists, client stakeholders and cross-functional teams to develop integrated media strategies aligned with business objectives.

Responsibilities

• Develop and execute paid media strategies across Search, Social and Display platforms.
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals.
• Analyse campaign data and translate insights into actionable recommendations.
• Build and maintain performance dashboards and reporting frameworks.
• Conduct audience analysis, segmentation and targeting strategies.
• Manage campaign budgets, forecasting and pacing.
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery.
• Identify testing opportunities and implement optimisation roadmaps.
• Present campaign performance, insights and strategic recommendations to stakeholders.
• Stay up to date with industry trends, platform updates and emerging technologies.

Qualifications

• 2+ years of experience in Paid Media, Digital Performance or Performance Marketing.
• Proven experience managing medium to large-scale paid media budgets.
• Knowledge of:
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads (preferred)
  • DV360 or other programmatic platforms (preferred)
• Strong understanding of attribution models and performance measurement.
• Excellent analytical and problem-solving skills.
• Professional proficiency in English (preferred)

Additional information

Why Join Us

Because we offer reasons such as:

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
• Work-Life flexibility: Hybrid model with 1 day of remote work and 4 days in the Lisbon office. Flexible start time.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.