Paid Media Specialist

Harland & Poston Group; Lisboa; On-site; EUR 32,000 - 52,000; Full time

Job summary

Harland & Poston Group in Lisbon is seeking an experienced Paid Media Specialist to own and scale digital advertising campaigns. You will manage budgets, optimize performance, and work across multiple brands and markets to drive qualified leads and revenue.

The role emphasizes analytical thinking, data-driven optimization, and cross-channel campaigns to deliver measurable business results.

Qualifications

• Experience managing paid media campaigns across multiple platforms.
• Strong analytical skills and data-driven decision making.
• Ability to optimise campaigns to drive leads and revenue.

Responsibilities

• Own paid media campaigns across Google Ads, Meta, LinkedIn, Microsoft Advertising and Reddit.
• Generate qualified leads, bookings, investor enquiries and revenue.
• Analyse performance data and optimise spend for ROI.

Skills

Analytical thinking

Results-driven

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Reddit Ads

Job description

Your Opportunity At Harland & Poston Group

We are looking for an experienced, analytical and results-driven Paid Media Specialist to join our growing marketing team in Lisbon.

This role is ideal for a performance marketing professional who thrives on building, managing and scaling digital advertising campaigns that deliver measurable business results.

You will take ownership of paid media campaigns across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising (Bing) and Reddit Ads, with a strong focus on generating qualified leads, bookings, investor enquiries and revenue.

Working across multiple brands, industries and international markets, you will combine strategic thinking, technical expertise and data analysis to continuously improve campaign performance, maximise return on investment and support wider business growth.