Head of SEM-PPC iGaming mandatory

Triskel Consulting; Lisboa; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary + performance-based bonus

Relocation support, if needed

Leadership opportunity in a fast-scaling company

Access to cutting-edge tools

Job summary

A leading digital services provider in Lisbon is seeking a Head of SEM to lead global paid search strategies across various platforms. The role requires extensive experience in iGaming and a strong track record in managing global campaigns. Responsibilities include team management, budget optimization, and strategic execution tailored to diverse markets. Competitive salary and performance-based bonus offered, with additional perks like relocation support and access to cutting-edge tools.

Qualifications

• 5+ years of Paid Search experience, with at least 2 years in a Head of role.
• Mandatory experience in iGaming sector managing global campaigns.
• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau.
• Expertise in campaign structure, automation, tracking, attribution, and performance reporting.
• Strong analytical skills and fluency in GA4, Power BI, Tableau, Looker.
• Excellent communication, leadership, and decision-making skills.
• Fluent in English; additional languages are a plus.

Responsibilities

• Lead the global paid search strategy across multiple platforms.
• Build and manage a high-performing team of SEM/PPC managers.
• Oversee and optimize budgets to achieve ROI and acquisition goals.
• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances.
• Apply tactics to stay competitive in crowded markets while maintaining platform integrity.
• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance.
• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure.
• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys.
• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms.
• Educate and upskill internal teams on the latest SEM trends and best practices.

Skills

Paid Search experience

iGaming sector experience

Leadership and decision-making skills

Analytical skills

Digital marketing strategy

Tools

GA4

Power BI

Tableau

Looker

Job description

Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady hand—someone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.

You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming or Forex is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.

Responsibilities

• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
• Build and manage a high-performing team of SEM/PPC managers
• Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances
• Apply tactics to stay competitive in crowded markets while maintaining platform integrity
• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
• Educate and upskill internal teams on the latest SEM trends and best practices

Requirements

• 5+ years of Paid Search experience, with at least 2 years in a Head of role
• Mandatory experience in iGaming sectoren success managing global campaigns across multiple geographies and platforms
• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
• Expertise in campaign structure, automation, tracking, attribution, and performance reporting
• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
• Excellent communication, leadership, and decision-making skills
• Fluent in English; additional languages are a plus

What is on Offer

• Competitive salary + performance-based bonus
• Relocation support, if needed
• A leadership opportunity in a fast-scaling international company
• Exposure to high-growth, data-driven industries and brands
• A collaborative, open culture and access to cutting-edge tools