Organic Growth Specialist

DansUGC; Viseu; On-site; EUR 20,000 - 36,000; Full time

Job summary

DansUGC is seeking a growth-minded content strategist to grow our consumer apps organically on TikTok and Reels. You will own format research, write compelling hooks, and run the posting pipeline across multiple accounts.

You’ll analyze what works, adapt quickly to emerging formats, and manage client UGC campaigns—from what gets filmed to when it’s posted—driving engagement and real user growth. The role rewards rapid experimentation, strong organization, and an eye for trends.

Qualifications

• You should have a track record of growing accounts on short-form platforms like TikTok or Reels.
• You can name this month's format trend and translate it into compelling hooks.
• You write hooks quickly and can detach from ideas when needed.
• You can run a posting pipeline across many accounts with organizational clarity.

Responsibilities

• Grow our consumer apps organically on TikTok and Reels—accounts, formats, cadence.
• Identify formats working now and adapt them before saturation.
• Write hooks—many of them, with emphasis on the first three seconds.
• Manage the pipeline of client UGC campaigns: what gets filmed, by whom, posted when.
• Read analytics to double down on what actually retains audience.

Skills

Hook writing

Format research

Pipeline management

Analytics reading

Job description

Grow our apps on TikTok organically — find the format, write the hook, run the pipeline. Organic short-form is how our consumer apps find their first users, and how client campaigns get their reps. You'd own the format research, the hooks, and the pipeline that keeps everything posting.

What you'll do

Grow our consumer apps organically on TikTok and Reels — accounts, formats, cadence. Find formats working right now and adapt them before they saturate. Write hooks. A lot of them. The first three seconds are the whole job. Manage the pipeline of client UGC campaigns: what gets filmed, by whom, posted when. Read the analytics and double down on what actually retains, not what merely spiked.

What we're looking for

You've grown an account — yours or someone else's — to real numbers. Show us. You watch a lot of short-form, deliberately, and can name this month's format trend. You write hooks quickly and don't get attached to them. Organized enough to run a posting pipeline across many accounts at once.