Omnichannel CRM Personalization Lead

Metyis AG; Porto; Hybrid; EUR 45,000 - 75,000; Full time

Job summary

Metyis in Porto is seeking a senior marketing personalization specialist to own privacy-compliant, data-driven personalization programs across omnichannel channels. You will translate business needs into technical concepts and collaborate with Product Owners, IT, Analytics, Retail, eCommerce, CRM and Marketing teams.

The role emphasizes design of automated journeys, audience segmentation, KPI-driven testing, and governance while ensuring data quality and privacy-by-design.

Qualifications

• Successfully completed studies in Business Administration, Economics, Communication, or comparable qualification.
• 5–8 years of professional experience in an agency or specialist marketing area.
• In-depth knowledge of CDP, Marketing Automation, Personalization, A/B Testing, CRM, Consent Management, Data Privacy, and Data Quality & Management.
• Strong understanding of omnichannel marketing and campaign attribution.
• Knowledge of global data privacy regulations.
• Ability to translate business requirements into technical concepts and vice versa.
• Strong analytical, customer-centric, and creative mindset.
• Technically savvy with the ability to collaborate across business and technical teams.
• Acts independently with end-to-end ownership and minimal guidance.
• Strong presentation, communication, and stakeholder management skills.
• Experience working in international, cross-functional teams with fluency in English.

Responsibilities

• Own privacy-compliant, data-driven personalization use cases.
• Design automated omnichannel journeys across Retail, eCommerce, App, CRM, and Marketing to drive engagement and performance.
• Identify and develop impactful customer audiences based on data and insights.
• Define business requirements and collaborate closely with Product Owners, IT, Analytics, Retail, eCommerce, CRM, and Marketing teams.
• Drives KPI-based testing, optimization, and scaling of personalization programs into always-on initiatives.
• Ensures data quality, privacy-by-design, and compliant data processes across personalization activities.
• Defines and steers personalization governance, including audience, contact frequency, and channel prioritization frameworks.
• Represents personalization within the Omnichannel organization and establishes cross-functional ways of working.
• Embeds privacy and data quality principles while identifying new personalization opportunities and market trends.

Skills

Privacy compliance

Omnichannel marketing

A/B testing

CRM

Data quality management

Cross-functional collaboration

English fluency

Education

Completed studies in Business Administration, Economics, Communication, or comparable qualification

Tools

CDP

Marketing Automation

Personalization

Consent Management

Data Privacy

Data Quality & Management

Job description

Metyis in Porto is seeking a senior marketing personalization specialist to own privacy-compliant, data-driven personalization programs across omnichannel channels. You will translate business needs into technical concepts and collaborate with Product Owners, IT, Analytics, Retail, eCommerce, CRM and Marketing teams.

The role emphasizes design of automated journeys, audience segmentation, KPI-driven testing, and governance while ensuring data quality and privacy-by-design.