Marketing Experience Strategist: Journeys + Personalization

Infineon Technologies AG

Viseu

On-site

EUR 21,000 - 33,000

Full time

7 days ago

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Benefits offered by this job

International rotations

Mentorship program

Learning sessions

Job summary

Infineon Technologies AG is launching an International Graduate Program in Marketing Experience Strategy. The role focuses on shaping customer journeys, personalisation, and lifecycle optimization across Email, SEA, and Web channels.

You will collaborate with global teams, drive measurable marketing impact, and use Salesforce Marketing Cloud to scale journeys. As a graduate, you will participate in international assignments, develop leadership skills, and contribute to strategic decisions while

Qualifications

Degree in Marketing, Business, Communications, or a related field
Curiosity and motivation to explore new marketing technology and lifecycle practices
Willingness to work in international, diverse teams within a fast-moving environment
Strong organization and attention to detail with ability to translate business needs into requirements

Responsibilities

Design omnichannel customer journeys driven by needs and insights
Define journey goals, success criteria, personas, segmentation, and personalization requirements
Build and launch journeys at scale in Salesforce Marketing Cloud
Define KPIs and measurement frameworks and monitor performance
Support planning, creation, and quality review of Email and SEA campaigns