Communication Specialist and Campaign Manager (f/m/div)

Infineon Technologies AG; Porto; On-site; EUR 40,000 - 55,000; Full time

Job summary

Infineon Technologies AG in Porto is seeking a Communications Specialist and Campaign Manager to shape the market introduction and positioning of semiconductor solutions, turning complex technology into compelling stories for customers and guiding content along the product lifecycle.

You will collaborate with Product Marketing and cross-functional teams to drive data-driven, digital-first campaigns across multiple channels, monitor KPIs, ensure timely content delivery, uphold quality standards,

Qualifications

• A degree in Communications, Media Science, Marketing or Engineering.
• At least 3 years of relevant professional experience in marketing communications, ideally in a high-tech or semiconductor environment.
• Content development and production experience, preferably with technical marketing or promotion materials.
• Digital marketing know-how including SEO or SEM, email, social media, display advertising or marketing databases.
• Analytics and content tools skills, such as website analytics (e.g. Google Analytics) and content creation tools (e.g. Adobe).
• Strong organizational and project management skills, with the ability to structure complex topics and collaborate with multiple stakeholders.
• Excellent English skills (written and spoken) and willingness to work in an international environment; German skills are a plus but not required.

Responsibilities

• Coordinate and drive all communication activities for the market introduction of new products, from kick off to launch, in close cooperation with Product Marketing and Marketing Communications.
• Plan, design and develop marketing communication materials in agile teams, tailoring content from Product, Application and Technical Marketing to various digital channels.
• Design, implement and lead positioning, lead and demand generation campaigns in line with the marketing communication strategy, working closely with channel experts to explore different digital channels.
• Track, analyze and interpret campaign KPIs and take clear, data driven actions to improve performance and impact.
• Act as quality gate for Business Line content by applying guidelines and processes to ensure timely content delivery, correct channel submission and compliance with Infineon quality standards.
• Ensure regular updates of marketing communication materials and activities in alignment with Product and Application Management, keeping content current and relevant.
• Support internal communication activities such as content for internal news feeds, newsletters, websites and quarterly All Hands Meetings.

Skills

Digital marketing

SEO/SEM

Email marketing

Social media

Analytics

Project management

Education

Bachelor's degree in Communications/Marketing/Engineering

Tools

Google Analytics

Adobe Creative Suite

Job description

#WeAreIn for jobs that impact everyone's life. Behind every breakthrough is a blueprint: ready to shape the strategy that propels innovation? As a Communication Specialist and Campaign Manager in our Corporate Functions team become the heart of our organization by developing strategies, refining processes, and implementing initiatives that empower our business to thrive. Are you in?

Your role Key responsibilities in your new role As Communication Specialist and Campaign Manager you will shape the market introduction and positioning of innovative semiconductor solutions, turning complex technology into compelling stories for our customers.

You will collaborate closely with Product Marketing and cross‑functional teams to drive impactful, digital‑first campaigns that support Infineon’s mission of innovation and sustainability.

Key Responsibilities

Coordinate and drive all communication activities for the market introduction of new products, from kick off to launch, in close cooperation with Product Marketing and Marketing Communications Plan, design and develop marketing communication materials in agile teams, tailoring content from Product, Application and Technical Marketing to various digital channels (e.g. presentations, briefs, brochures, webinars, trade show content, newsletters, social media, nurture emails) Design, implement and lead positioning, lead and demand generation campaigns in line with the marketing communication strategy, working closely with channel experts to explore different digital channels

Track, analyze and interpret campaign KPIs and take clear, data driven actions to improve performance and impact

Act as quality gate for Business Line content by applying guidelines and processes to ensure timely content delivery, correct channel submission and compliance with Infineon quality standards

Ensure regular updates of marketing communication materials and activities in alignment with Product and Application Management, keeping content current and relevant

Support internal communication activities such as content for internal news feeds, newsletters, websites and quarterly All Hands Meetings

Qualifications and skills to help you succeed

A degree in Communications, Media Science, Marketing or Engineering

At least 3 years of relevant professional experience in marketing communications , ideally in a high-tech or semiconductor environment

Content development and production experience , preferably with technical marketing or promotion materials

Digital marketing know-how including SEO or SEM, email, social media, display advertising or marketing databases

Analytics and content tools skills , such as website analytics (for example Google Analytics) and content creation tools (for example Adobe)

Strong organizational and project management skills , with the ability to structure complex topics and collaborate with multiple stakeholders

Excellent English skills (written and spoken) and willingness to work in an international environment; German skills are a plus but not required

We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.

Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon.

#WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.