International Graduate Program (IGP) – Marketing Experience Strategist (Journey Mapping & Personalization) (f/m/div)

Infineon Technologies; Maia; Presencial; EUR 25 000 - 35 000; Tempo integral

Resumo da oferta

Infineon Technologies’ International Graduate Program offers rotation through impactful marketing roles, collaboration with global teams and leadership development. You’ll design, optimize, and measure customer journeys across Email, SEA, and Web personalization, leveraging marketing automation platforms and cross-functional stakeholders.

The program emphasizes international assignments, continuous development, and leadership growth within a diverse, global semiconductor leader focused on green

Qualificações

• Degree in Marketing, Business, Communications, or a related field.
• Strong curiosity and motivation to explore new marketing technology and lifecycle practices.
• Excited to test new use cases and improve customer experiences.
• Willingness for international assignments.
• Excellent organization and attention to detail; able to translate business needs into actionable requirements.
• Analytical strength and data-driven optimization experience.
• Confident communication and stakeholder management, presenting ideas in English.

Responsabilidades

• Design omnichannel customer journeys driven by customer needs and insights.
• Define journey goals, personas, segmentation, and personalization requirements.
• Convert insights into journey flows, decision logic and blueprints.
• Build and launch journeys at scale in Salesforce Marketing Cloud.
• Define KPIs and monitor performance with A/B/multivariate testing.
• Document data requirements for platform improvements and personalization.
• Support planning, creation, and quality review of Email and SEA campaigns.
• Contribute to end-to-end campaign management including web personalization.

Conhecimentos

Marketing strategy

Stakeholder management

Data-driven optimization

International teamwork

Strong communication

English proficiency

Project coordination

Leadership potential

Formação académica

Degree in Marketing, Business, Communications, or related field

Ferramentas

Salesforce Marketing Cloud

Descrição da oferta de emprego

#WeAreIn to create tiny chips and big careers. Ambition makes the difference. Are you ready for the challenge?

As part of Infineon's International Graduate Program, you'll rotate through impactful roles, collaborate with global teams, and develop the skills to shape the Infineon of tomorrow. Start your journey to a career where your ambition meets endless possibilities.

Are you in?

Your role

Key responsibilities in your new role

As a Marketing Experience Strategist (Journey Mapping & Personalization) IGP, you will help shape and scale customer journeys that turn customer and business insights into measurable experiences. You’ll design, orchestrate, and continuously optimize lifecycle experiences across Email, SEA, and Web personalization. Working closely with divisional marketing teams and key stakeholders, you’ll help unlock smarter segmentation, stronger personalization, and measurable marketing impact, while ensuring journeys are executed efficiently through marketing automation platforms (e.g., Salesforce Marketing Cloud) and activation teams.

As you shape the future of customer marketing experiences, you will also have the opportunity to build your leadership skills needed to influence teams, drive strategic decisions, and take on increasing responsibility. This role is designed for ambitious graduates who want to lead, with the potential to grow into future leadership roles as you broaden your impact across the organization.

Your program consists of the following elements:

• Design omnichannel customer journeys driven by customer needs, behavioral insights, and business priorities


• Partner with marketing and business stakeholders to define journey goals, success criteria, personas, segmentation, and personalization requirements


• Convert insights and data into clear journey flows, decision logic, and experience blueprints


• Build and launch journeys at scale in Salesforce Marketing Cloud (or coordinate execution with omnichannel activation teams)


• Define KPIs and measurement frameworks, monitor performance, and drive optimization via A/B and multivariate testing


• Document functional, technical, and data requirements to enable platform improvements and advanced personalization


• Support planning, creation, and quality review of Email and SEA campaigns, ensuring best practices and strong platform usage


• Contribute to end-to-end campaign management, including web experience personalization and marketing platform transitions


• Take part in international assignments/rotations to broaden your global perspective and build cross-functional networks


• Invest in continuous development through learning sessions, conferences and mentorship


• Build the strategic, influencing, and leadership capabilities needed to take on increasing responsibility and potential future leadership roles within the organization

Your profile

Qualifications And Skills To Help You Succeed

You are curious and interested in a broad range of topics. You don’t expect things to be handed to you on a silver platter – you go search for them. You love change – which is guaranteed in the semiconductor industry. You are pragmatic and analytic, because we need both at Infineon. Standing still is not your thing. You find inspiration in teamwork, collaborating with your colleagues in the big picture. You can confidently lead and drive results in your field, leveraging your skills and expertise to achieve success.

• Degree in Marketing, Business, Communications, or a related field


• Strong curiosity and motivation to explore new marketing technology and modern lifecycle practices


• Excited to test new use cases and improve customer/stakeholder experiences


• Comfort working in international, diverse teams within a fast-moving environment


• Excellent organization and attention to detail; able to translate business needs into actionable requirements


• Analytical strength and a track record (or strong interest) in data-driven optimization


• Confident communication and stakeholder management skills, including presenting ideas to different audiences


• Experience with journey mapping, marketing automation, and omnichannel delivery


• Knowledge of Email, SEA, and web personalization best practices


• Willingness and enthusiasm for international assignments


• English skills: Very good (written and spoken)

And you fully agree with these statements:

• I am an ambitious and open-minded person who loves to get to know new people and learn about new topics


• When I think about moving to another country for at least three months, I want to start packing my bags


• I like to work in teams that are very diverse


• I can’t wait to present a concept to team and managers – and I don’t mind doing it in English


• My friends describe me as "technology-savvy"

#WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?

We are on a journey to create the best Infineon for everyone.

We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.

Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply.

Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon.

Bárbara Moreira