Global Marketing Experience Strategist (IGP)

Infineon Technologies; Maia; On-site; EUR 25,000 - 35,000; Full time

Job summary

Infineon Technologies’ International Graduate Program offers rotation through impactful marketing roles, collaboration with global teams and leadership development. You’ll design, optimize, and measure customer journeys across Email, SEA, and Web personalization, leveraging marketing automation platforms and cross-functional stakeholders.

The program emphasizes international assignments, continuous development, and leadership growth within a diverse, global semiconductor leader focused on green

Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• Strong curiosity and motivation to explore new marketing technology and lifecycle practices.
• Excited to test new use cases and improve customer experiences.
• Willingness for international assignments.
• Excellent organization and attention to detail; able to translate business needs into actionable requirements.
• Analytical strength and data-driven optimization experience.
• Confident communication and stakeholder management, presenting ideas in English.

Responsibilities

• Design omnichannel customer journeys driven by customer needs and insights.
• Define journey goals, personas, segmentation, and personalization requirements.
• Convert insights into journey flows, decision logic and blueprints.
• Build and launch journeys at scale in Salesforce Marketing Cloud.
• Define KPIs and monitor performance with A/B/multivariate testing.
• Document data requirements for platform improvements and personalization.
• Support planning, creation, and quality review of Email and SEA campaigns.
• Contribute to end-to-end campaign management including web personalization.

Skills

Marketing strategy

Stakeholder management

Data-driven optimization

International teamwork

Strong communication

English proficiency

Project coordination

Leadership potential

Education

Degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Infineon Technologies’ International Graduate Program offers rotation through impactful marketing roles, collaboration with global teams and leadership development. You’ll design, optimize, and measure customer journeys across Email, SEA, and Web personalization, leveraging marketing automation platforms and cross-functional stakeholders.

The program emphasizes international assignments, continuous development, and leadership growth within a diverse, global semiconductor leader focused on green