Marketing & customer data analyst

Grupo Agris; Torres Vedras; On-site; EUR 30,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Extra vacation days

A day off on your birthday

Exclusive benefits at several partner…

Job summary

Grupo Agris ищет Marketing & Customer Data Analyst в команду Маркетинга & Коммуникаций, чтобы поддерживать анализ данных и применение информации в разных бизнес-направлениях группы.

Кандидат будет анализировать показатели продаж, маржу, количество транзакций, средний чек и частоту покупок, работать с данными в Microsoft Dynamics, помогать в создании сегментов клиентов и аудиторий для кампаний, а также оценивать эффективность акций и инициатив по лояльности.

Qualifications

• 3 to 5 years of experience in data analysis, Business Intelligence, Customer Analytics, CRM or related fields.
• Turn analyses into insights, opportunities and concrete recommendations.
• Knowledge of Excel and Power BI.
• Knowledge of SQL.
• Good communication and ability to work with different teams.
• Experience with CRM and Microsoft Dynamics will be valued.
• Experience in retail and loyalty programmes will be valued.

Responsibilities

• Анализируйте показатели бизнеса и брендов, отслеживая продажи, маржу, количество транзакций/чеков, средний чек и частоту покупок.
• Анализируйте показатели по магазину, категории, кампаниям и другим сегментам, выявляйте тренды и возможности для улучшения.
• Анализируйте базу клиентов и ее динамику по удержанию, частоте, недавности и ценности, выявляйте кросс-продажи и сегментацию.
• Работайте с Microsoft Dynamics, помогая создавать сегменты клиентов и аудитории для кампаний.
• Поддерживайте активацию кампаний и измерение их эффективности и влияния.
• Готовьте анализы и рекомендации для поддержки маркетинга, CRM и инициатив по лояльности.
• Работайте с разными брендами и областями бизнеса группы.

Skills

Analytical skills

Business orientation

Data interpretation

Communication

Proactive

Team collaboration

Tools

Power BI

SQL

Microsoft Dynamics

Excel

Job description

Описание

Grupo Agris is a national business group with more than 1,000 employees, operating in the Retail, Distribution and Production sectors. We are present throughout the country, with leading brands and a dedicated team of employees who contribute to our sustainable growth and close relationships with customers and partners. We intend to welcome a Marketing & Customer Data Analyst to our Marketing & Communications team to support the analysis and use of data across the Group's different businesses and brands.

Задачи

• Analyse the performance of the different businesses and brands, monitoring indicators such as sales, margin, number of transactions/receipts, average basket, purchase frequency, among others
• Analyse performance by store, category, campaign and other relevant segments, identifying trends and opportunities for improvement
• Analyse the customer base and its evolution, particularly in terms of retention, frequency, recency and value, and identify cross-selling opportunities and opportunities to create segments
• Work with the information available in Microsoft Dynamics, contributing to the creation of customer segments and the definition of audiences for campaigns
• Support campaign activation and measure its performance and impact
• Produce analyses and recommendations that support decision-making and the development of Marketing, CRM and loyalty initiatives
• Work across the Group's different brands and business areas

Требования

We are looking for someone with strong analytical skills, business orientation and the ability to turn data into useful information, identifying opportunities and presenting concrete recommendations to the Marketing teams and the business.

• 3 to 5 years of experience in data analysis, Business Intelligence, Customer Analytics, CRM or related fields
• Strong analytical skills and the ability to interpret data, identify opportunities and make concrete recommendations to the business and Marketing teams
• Turn analyses into insights, opportunities and concrete recommendations
• Good command of Excel and Power BI
• Knowledge of SQL
• Good communication skills and ability to work with different teams
• Proactive, organised and results-oriented profile
• Будет плюсом: Experience with CRM and Microsoft Dynamics will be valued
• Experience in retail and loyalty programmes will be valued

Условия

• Health insurance Extra vacation days
• Annual bonus A day off on your birthday
• Celebration of special occasions Exclusive benefits at several partner brands