Digital Sales & Marketing Lead

LUZA Group; Lisboa; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

No visa sponsorship

Right to work in Portugal

Industry events participation

Job summary

A leading technology consulting firm located in Lisbon is looking for a Digital Sales & Marketing Lead. This role requires over 10 years of experience in B2B digital marketing, particularly within the IT sector. The candidate will lead marketing efforts, mentor the team, and engage with clients to drive business growth. Expected skills include strong knowledge of data, mastery of lead generation strategies, and fluency in Portuguese, English, and Spanish. A full-time hybrid working environment is offered.

Qualifications

• 10+ years of experience in B2B Digital Marketing, preferably in IT or technology consulting.
• Strong knowledge in DATA/AI is essential.
• Proven experience in team leadership, KPI setting, and results tracking.
• Proven experience in team leadership, KPI setting, and results tracking.
• Mastery of lead generation strategies, marketing automation, and conversion funnel optimization.
• Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing.
• Fluency in Portuguese, English, and Spanish.

Responsibilities

• Mentor and develop the Marketing & Sales team, set KPIs, and monitor results.
• Plan and execute inbound/outbound campaigns, SEO/SEM, and email marketing.
• Optimize the lead journey, ensuring high-quality MQLs and SQLs.
• Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.
• Monitor metrics and performance, reporting actionable insights to maximize results.
• Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.
• Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events, and participating in fairs, conferences, and strategic encounters to expand the company's network and generate new business opportunities.

Skills

Leading marketing initiatives

SEO/SEM

Email marketing

Lead generation

Client engagement

Data analytics

Team leadership

Fluent in Portuguese

Fluent in English

Fluent in Spanish

Education

Degree in Business, Marketing or similar

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Analytics

Job description

Job Title: Digital Sales & Marketing Lead
Location: Lisbon, Portugal
Work Regime: Full-time & Hybrid (3x office days)

Overview

We are looking for a Digital Marketing Specialist, ensuring every digital initiative translates into qualified leads and new business opportunities. You will be responsible for defining and executing the go-to-market strategy, optimizing conversion funnels, and accelerating the company's growth in the B2B IT market. This role combines strategic vision, leadership, and direct client engagement, offering you the opportunity to transform marketing efforts into real business results.

Responsibilities

• Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results.
• Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing.
• Optimize the lead journey, ensuring high-quality MQLs and SQLs.
• Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.
• Monitor metrics and performance, reporting actionable insights to maximize results.
• Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.
• Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events, and participating in fairs, conferences, and strategic encounters to expand the company's network and generate new business opportunities.

Requirements

• Degree in Business, Marketing or similar.
• +10 years of experience in B2B Digital Marketing, preferably in IT or technology consulting.
• IT background is essential, with strong knowledge in DATA/AI.
• Proven experience in team leadership, KPI setting, and results tracking.
• Mastery of lead generation strategies, marketing automation, and conversion funnel optimization.
• Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing.
• Fluency in Portuguese, English, and Spanish.

Benefits

• Our company does not sponsor work visas or work permits. All applicants must have the legal right to work in the country where the position is based.
• Only candidates who meet the required qualifications and match the profile requested by our clients will be contacted.

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