Lead Growth Marketing

Cargadetrabalhos; Porto; Híbrido; EUR 70 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

25 days vacation

Resumo da oferta

TBFiles in Porto is seeking a Lead Growth Marketing to own the growth strategy, drive pipeline generation, GTM planning, brand positioning, and new business opportunities across markets.

This strategic, cross-functional role collaborates with Sales, Partnerships, and Product to define ICP and buyer journeys, scale demand programs, and build a scalable growth engine for document management and automation.

Qualificações

• 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Revenue Marketing, or similar roles.
• Proven experience building pipeline and generating qualified business opportunities in B2B environments.
• Experience in technology companies, SaaS, technology services, consulting, or other complex sales environments is a strong plus.
• Experience with consultative selling, long sales cycles, and multiple stakeholders.
• Strong knowledge of ABM, Demand Generation, CRM, marketing automation, lead nurturing, and funnel optimization.
• Ability to translate commercial objectives into measurable, revenue-driven marketing strategies.
• Experience defining and executing go-to-market strategies, ideally including expansion into new markets.
• Strong analytical skills, with experience in reporting, attribution, forecasting, and performance analysis.
• Ability to work cross-functionally with Sales, Product, Partnerships, and executive leadership.
• Strategic thinker who is equally comfortable rolling up their sleeves and executing initiatives.
• Excellent communication and presentation skills in Portuguese and English.
• Autonomous, entrepreneurial, organized, and results-oriented, with the ability to build processes and priorities in a fast-growing environment.

Responsabilidades

• Define and lead Growth Marketing and Demand Generation strategy.
• Develop and execute ABM strategies for strategic accounts, priority segments, and high-potential markets.
• Build and optimize Demand Generation and Pipeline Generation programs targeting industries such as banking, insurance, healthcare, public sector, legal, and other document-intensive organizations.
• Work closely with Sales to define the ICP, personas, priority segments, buyer journeys, and acquisition and nurturing strategies.
• Develop go-to-market (GTM) strategies for new products, services, industries, and international markets.
• Lead the digital marketing strategy across LinkedIn, website, content, SEO/SEM, email marketing, marketing automation, and paid media campaigns.
• Define and implement content marketing and thought leadership strategies, strengthening TBFiles’ positioning as a reference in document management, automation, and process transformation.
• Create conversion-focused content and sales enablement materials, including case studies, industry insights, value propositions, and assets for different stages of the sales cycle.
• Lead industry events, webinars, workshops, executive roundtables, and strategic networking initiatives.
• Develop and scale co-marketing and pipeline generation programs with technology partners, consulting firms, and distribution channels.
• Ensure the quality of Marketing data and processes within the CRM, providing clear visibility into leads, opportunities, conversion rates, and pipeline progression.
• Define and manage the Marketing funnel, identifying opportunities to optimize acquisition, conversion, nurturing, and the handoff to Sales.
• Monitor and optimize Marketing and Revenue KPIs, including pipeline generated, pipeline influenced, MQL/SQL, conversion rates, CAC, campaign ROI, and contribution to revenue.
• Produce executive-level reporting and actionable recommendations to support growth decisions.
• Identify new market opportunities through market intelligence, competitive analysis, and industry trends.
• Contribute to positioning, messaging, and value proposition development in collaboration with Product and Sales.
• Lead the evolution of the Growth Marketing function, including processes, tools, automation, external partners, and, over time, the development of a team.

Conhecimentos

Growth Marketing

Demand Generation

ABM

GTM strategies

Content marketing

Sales enablement

Marketing automation

CRM

Lead nurturing

Analytics

Cross-functional collaboration

Portuguese & English

Strategic thinking

Leadership potential

Descrição da oferta de emprego

We are looking for a Lead Growth Marketing to take ownership of TBFiles’ growth strategy, with responsibility for pipeline generation, go-to-market strategy, brand positioning, and the creation of new business opportunities across our markets.

This is a strategic, cross-functional role working closely with Sales, Partnerships, and Product, with ownership of the definition, execution, and optimization of Growth Marketing programs. The goal is to build a scalable growth engine across document management, business process outsourcing, and intelligent automation, directly contributing to revenue growth and TBFiles’ international expansion.

Responsibilities

• Define and lead the Growth Marketing and Demand Generation strategy, aligned with the company’s commercial and growth objectives.
• Develop and execute Account-Based Marketing (ABM) strategies for strategic accounts, priority segments, and high-potential markets.
• Build and optimize Demand Generation and Pipeline Generation programs targeting industries such as banking, insurance, healthcare, public sector, legal, and other document-intensive organizations.
• Work closely with Sales to define the ICP, personas, priority segments, buyer journeys, and acquisition and nurturing strategies.
• Develop go-to-market (GTM) strategies for new products, services, industries, and international markets.
• Lead the digital marketing strategy across LinkedIn, website, content, SEO/SEM, email marketing, marketing automation, and paid media campaigns.
• Define and implement content marketing and thought leadership strategies, strengthening TBFiles’ positioning as a reference in document management, automation, and process transformation.
• Create conversion-focused content and sales enablement materials, including case studies, industry insights, value propositions, and assets for different stages of the sales cycle.
• Lead industry events, webinars, workshops, executive roundtables, and strategic networking initiatives.
• Develop and scale co-marketing and pipeline generation programs with technology partners, consulting firms, and distribution channels.
• Ensure the quality of Marketing data and processes within the CRM, providing clear visibility into leads, opportunities, conversion rates, and pipeline progression.
• Define and manage the Marketing funnel, identifying opportunities to optimize acquisition, conversion, nurturing, and the handoff to Sales.
• Monitor and optimize Marketing and Revenue KPIs, including pipeline generated, pipeline influenced, MQL/SQL, conversion rates, CAC, campaign ROI, and contribution to revenue.
• Produce executive-level reporting and actionable recommendations to support growth decisions.
• Identify new market opportunities through market intelligence, competitive analysis, and industry trends.
• Contribute to positioning, messaging, and value proposition development in collaboration with Product and Sales.
• Lead the evolution of the Growth Marketing function, including processes, tools, automation, external partners, and, over time, the development of a team.

Requirements

• 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Revenue Marketing, or similar roles.
• Proven experience building pipeline and generating qualified business opportunities in B2B environments.
• Experience in technology companies, SaaS, technology services, consulting, or other complex sales environments is a strong plus.
• Experience with consultative selling, long sales cycles, and multiple stakeholders.
• Strong knowledge of ABM, Demand Generation, CRM, marketing automation, lead nurturing, and funnel optimization.
• Ability to translate commercial objectives into measurable, revenue-driven marketing strategies.
• Experience defining and executing go-to-market strategies, ideally including expansion into new markets.
• Strong analytical skills, with experience in reporting, attribution, forecasting, and performance analysis.
• Ability to work cross-functionally with Sales, Product, Partnerships, and executive leadership.
• Strategic thinker who is equally comfortable rolling up their sleeves and executing initiatives.
• Excellent communication and presentation skills in Portuguese and English.
• Autonomous, entrepreneurial, organized, and results-oriented, with the ability to build processes and priorities in a fast-growing environment.

What We Offer

• Join a dynamic and growing technology company.
• Ownership and autonomy to define and lead the Growth Marketing strategy.
• Direct involvement in TBFiles’ growth and international expansion strategy.
• Cross-functional exposure to Marketing, Sales, Product, Partnerships, and executive leadership.
• The opportunity to build and scale a Growth Marketing function with a direct impact on business growth.
• Professional development and career progression opportunities.
• Health insurance.
• 25 days of vacation.