KOL Lead, Spain & Iberia – Crypto Growth

Kraken; Portugal; On-site; EUR 60,000 - 90,000; Full time

Job summary

Kraken is seeking a senior regional marketer to build and scale a KOL/creator network across Spain and the Iberia region for Kraken Pro. You will own end-to-end relationships with top creators, sourcing to activation, and drive CAC-efficient user acquisition.

You’ll promote Kraken Pro’s derivatives—perpetual futures, margin, prop trading—while iterating playbooks with cross-functional teams in a fast-paced crypto environment.

Qualifications

• Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region.
• Fluent Spanish (Portuguese a plus), deep fluency in the local crypto/trading creator ecosystem
• Experience acquiring trading users at scale with a clear eye on CAC
• Hands-on, get-it-done approach — solves problems on the ground rather than escalating
• High agency — owns regional strategy without waiting for global direction
• Understanding of perpetual futures, margin, and prop trading products
• Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment
• Strong relationship-management and negotiation skills with creators/KOLs

Responsibilities

• Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up
• Drive new trading user acquisition through influencer and creator partnerships across the region
• Own end-to-end relationship management with local KOLs, from sourcing to activation
• Represent Kraken Pro’s derivatives suite — perpetual futures, prop trading, margin — to top regional creators
• Fix on-the-ground execution issues that block program performance and iterate fast
• Set and own regional KOL acquisition targets and CAC efficiency [A]
• Partner cross-functionally with growth, marketing, and compliance teams
• Benchmark and adapt a proven KOL playbook

Skills

KOL network building

Spanish fluency

CAC awareness

Negotiation skills

Relationship management

Strategic leadership

Job description

Kraken is seeking a senior regional marketer to build and scale a KOL/creator network across Spain and the Iberia region for Kraken Pro. You will own end-to-end relationships with top creators, sourcing to activation, and drive CAC-efficient user acquisition.

You’ll promote Kraken Pro’s derivatives—perpetual futures, margin, prop trading—while iterating playbooks with cross-functional teams in a fast-paced crypto environment.