Social Media Lead for Pro Traders & Crypto Community

Kraken; Portugal; On-site; EUR 55,000 - 75,000; Full time

Job summary

Kraken Pro is seeking a chronically online Social Media Lead to drive Kraken Pro social channels. You move fast but think long‑term, launch new products, and create ecosystem content that cuts through the noise.

You will craft scroll‑stopping content for X and Telegram, actively engage the Kraken Pro audience, manage an always‑on content calendar, translate product updates into clear narratives, and measure growth through experiments.

Qualifications

• 3+ years in social or content, fintech, crypto, or trading.
• Excellent writing and editing skills.
• Ability to craft platform-native content for X, Telegram and beyond.
• Strong analytical mindset and willingness to experiment.
• Ability to engage and grow Kraken Pro community.

Responsibilities

• Craft scroll‑stopping, platform‑native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on‑brand content.
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
• Run an always‑on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
• Measure what matters. Track growth and performance and iterate based on insights and experiments.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Skills

Social media

Content creation

Writing

Editing

Communication skills

AI competency

CapCut

Figma

Tools

Figma

CapCut

Job description

Kraken Pro is seeking a chronically online Social Media Lead to drive Kraken Pro social channels. You move fast but think long‑term, launch new products, and create ecosystem content that cuts through the noise.

You will craft scroll‑stopping content for X and Telegram, actively engage the Kraken Pro audience, manage an always‑on content calendar, translate product updates into clear narratives, and measure growth through experiments.