Global GTM Marketing Lead (AI-Driven)

Mindera; Portugal; Hybrid; EUR 60,000 - 72,000; Full time

Benefits offered by this job

Flexible working arrangements

Private Medical Healthcare

Profit distribution

Cycle to Work

Annual company events

Job summary

Mindera is seeking a Go-To-Market Specialist to join the global marketing team. You will help develop and deliver our commercial GTM strategy in close cooperation with marketing, business development and vertical teams. A role with impact on the enterprise pipeline, AI-driven initiatives, and cross-functional collaboration awaits.

You will lead initiatives, improve processes, and drive value through strategic campaigns, content, and ABM programs across multiple regions and offices.

Qualifications

• Proven experience in B2B marketing.
• Ability to own and deliver marketing programmes with impact.
• At least 1 year in a startup is a plus.
• Basic knowledge of software engineering.
• Strong stakeholder management across a matrixed organisation.
• Hands-on experience with websites, social media, and CRM platforms.
• AI-native marketing work examples are essential.

Responsibilities

• Play an active, collaborative role in the global marketing team and support regional, content, social, and reporting tasks.
• Collaborate with business development to define objectives and deliver high-impact GTM work.
• Develop the website as a commercial asset with updated messaging and lead capture.
• Build case studies and client stories with account teams to inform campaigns and collateral.
• Manage and optimise paid advertising and outbound strategies for ABM campaigns.
• Produce commercial collateral like slides, lead magnets, and one-pagers.
• Identify core products/services with BD and promote them with content teams.
• Develop new offers to attract clients and gain competitive advantage.
• Identify AI opportunities to improve productivity in marketing and sales.

Skills

B2B marketing

Marketing programmes

Startup experience

Software basics

Stakeholder management

Website experience

Social media

CRM platforms

AI-native marketing

Tools

CRM platforms

Job description

Mindera is seeking a Go-To-Market Specialist to join the global marketing team. You will help develop and deliver our commercial GTM strategy in close cooperation with marketing, business development and vertical teams. A role with impact on the enterprise pipeline, AI-driven initiatives, and cross-functional collaboration awaits.

You will lead initiatives, improve processes, and drive value through strategic campaigns, content, and ABM programs across multiple regions and offices.