CRM Marketing Officer (French Speaker)

Randstad Portugal; Lisboa; Presencial; EUR 40 000 - 62 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Multicultural environment

Temporary position

Resumo da oferta

Randstad Portugal is recruiting for a client, a renowned bank, for a CRM Marketing Officer who speaks French. The role focuses on campaign management, CRM platform execution, data analysis, and team support.

You will manage segmentation, omnichannel campaigns, asset coordination, and training of new CRM users, driving operational efficiency and campaign impact across channels. Fluency in English and French (C1+), Bachelor’s degree in marketing or related field, and experience in CRM and

Qualificações

• Bachelor’s degree in marketing, Communications, Business Administration, Advertising, or related fields.
• Solid experience in CRM management and marketing automation.
• Fluent in English and French (C1 level or higher).
• Proficient in CRM platforms (Adobe Campaign, Salesforce, Imagino or similar).
• Strong data analysis skills with BI tools (Power BI, advanced Excel).

Responsabilidades

• Manage the CRM campaign schedule, ensuring timely delivery and quality of all outputs.
• Coordinate the complete campaign cycle from briefs to cross-team coordination.
• Build audience segmentation and omnichannel campaign execution across email, SMS, and push notifications.
• Receive and manage communication assets and coordinate proofs or BATs.
• Provide operational support and training to CRM users and supervise CRM assistants.
• Monitor, analyze, and interpret key CRM metrics; generate actionable reports for leadership.
• Act as focal point for operational activities with the CRM Team Leader.

Conhecimentos

CRM management

Marketing automation

Data analysis

Campaign management

English and French proficiency

Formação académica

Bachelor’s degree in marketing, communications, business or related field

Ferramentas

Adobe Campaign

Salesforce

Imagino

Power BI

Excel

Descrição da oferta de emprego

randstad SSC is recruiting for a client, a renowned bank that´s seeking a CRM Marketing Officer (French Speaker)

responsabilidades chave

your role:

Campaign and Project Management:

• Manage the CRM campaign schedule, ensuring timely delivery and excellent quality of alloutputs.
• Coordinate the complete campaign cycle: from receiving and analyzing briefs to liaising withthe teams involved in the projects.

CRM Platform Management (Focus on Operation and Execution):

• Advanced Targeting: build audience segmentation for campaigns using the CRM platform'scapabilities.
• Omnichannel Campaign Execution: Configure personalized communication campaigns across multiple channels (email, SMS, push notifications, etc.).
• Management and integration of communication assets: receive and manage communicationassets (texts, images, etc.) and coordinate the approval and review process (sending proofsor BATs).
• Material Availability: Ensure all communication materials and workflows are properly configured and available in the CRM tool.
• Continuous Optimization: Identify and propose new functionalities and opportunities to improve CRM usage, aiming for greater operational efficiency and campaign impact.

Data Analysis:

• Monitor, analyze, and interpret key CRM and campaign data and metrics.

2 INTERNAL DOCUMENT

• Generate clear and practical reports, presenting actionable insights into leadership and otherareas of the company.

CRM Team Support and Development:

• Provide operational support to CRM platform users.
• Conduct operational training for new employees who will use CRM tools
• Supervise and assist in developing the skills of CRM assistants, ensuring excellence incampaign execution.
• Act as a focal point for operational activities with the CRM Team Leader.

competências

if you have:

• education: Bachelor’s degree in marketing, Communication, Business Administration,Advertising, Business, Economics, or related fields.
• Experience: Solid marketing experience, with a specific focus on CRM management andmarketing automation.
• Languages: Fluency in English and French (C1 level or higher).
• Tools: Proven proficiency in using CRM platforms (knowledge of Adobe Campaign,Salesforce, Imagino, or similar tools will be highly valued).
• Data Analysis: Strong analytical skills to interpret metrics, customer data, and generate reports with insights. Practical knowledge of BI tools (e.g., advanced Excel, Power BI) is aplus.
• Strategy: Demonstrated ability to translate business objectives into effective CRM strategiesand action plans.
• Communication: Excellent written and verbal communication skills, with the ability to presentcomplex ideas clearly.

Desirable Requirements (What would be a plus):

• Practical experience with Adobe Campaign.
• Practical experience with Monday.
• Experience in planning and executing A/B tests for campaign optimization.
• Recognized certifications in CRM or marketing automation platforms.
• Experience with marketing automation platforms (e.g., Mailchimp, HubSpot).

Soft Skills:

• Clear and Empathetic Communication: Ability to express oneself and listen actively.
• Collaboration and Teamwork: Ability to work integrally with various areas of the company.
• Proactivity and Autonomy: Initiative to solve problems and seek improvements without constant supervision.
• Adaptability and Curiosity: Willingness to learn new tools, processes, and adapt to a dynamicenvironment.
• Rigor and Detail Orientation: Meticulous attention to ensure accuracy and quality in all deliverables.
• Analytical and Strategic Thinking: Ability to break down problems, analyze information, and plan long-term.
• Organization and Time Management: Ability to manage multiple tasks and prioritieseffectively.
• Problem Solving: Logical and creative approach to overcoming challenges.

principais benefícios

• Integrate a renowned company in a multicultural environment in a temporary position;