CRM Manager-iGaming- Spain market

Triskel Consulting; Lisboa; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Opportunities for career growth

Job summary

Triskel Consulting is looking for a strategic and results-driven CRM Manager to lead and oversee CRM initiatives in the gaming industry. You will define and execute player engagement strategies, managing CRM campaigns to leverage data-driven insights for customer retention.

Responsibilities include developing comprehensive CRM strategies, analyzing customer behavior, and collaborating with cross-functional teams. The role demands strong analytical expertise and leadership skills, with competitive salary and performance-based bonuses on offer.

Qualifications

• 2+ years of CRM experience managing strategies in the gambling or online gaming industry.
• Experience using CRM platforms for personalized campaign management.
• Ability to analyze customer behavior and optimize campaign performance.

Responsibilities

• Develop and implement a CRM strategy for the Spanish market.
• Oversee planning and execution of CRM campaigns.
• Analyze customer behavior to refine strategies.

Skills

Bilingual in Spanish

Proficiency in English

2+ years CRM experience

Strong analytical capabilities

Excellent communication skills

Tools

Symplify

Optimove

Salesforce Marketing Cloud

Job description

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they expand their presence in the Spanish market they are looking for top talent to drive growth and optimize player journeys. They are seeking a strategic and results-driven CRM Manager to lead and oversee CRM initiatives.

You will be responsible for defining and executing player engagement strategies, managing CRM campaigns, and leveraging data‑driven insights to enhance customer retention and lifetime value. This role requires strong leadership, analytical expertise, and a deep understanding of CRM systems and player behaviour within the gambling sector.

Responsibilities

• Develop and implement a comprehensive CRM strategy tailored for the Spanish market to drive player retention and engagement.
• Oversee the planning, execution, and optimization of targeted CRM campaigns, ensuring seamless communication and an enhanced player experience.
• Leverage advanced segmentation techniques and automation to personalize player interactions and maximize campaign impact.
• Analyze customer behavior and campaign outcomes, utilizing data‑driven insights to refine strategies and optimize performance.
• Work closely with marketing, product, and support teams to ensure a cohesive and consistent player experience.
• Identify market‑specific trends and develop innovative engagement strategies to align with player preferences and expectations.
• Manage relationships with CRM platform providers and external vendors to optimize campaign execution and reporting capabilities.
• Monitor key CRM metrics, track performance, and implement A/B testing strategies to enhance campaign effectiveness.
• Continuously evaluate emerging CRM technologies and best practices to stay ahead of industry trends and innovations.

Requirements

• Bilingual or native in Spanish (written and spoken) as well as proficiency in English are essential.
• 2+ years of CRM experience, including at least 2 years of experience managing CRM strategies in the gambling or online gaming industry.
• Proven experience using CRM platforms such as Symplify, Optimove, Salesforce Marketing Cloud, or similar tools for personalized campaign management.
• Strong analytical capabilities with experience in data interpretation, segmentation, and campaign performance optimization.
• Excellent communication skills, both written and verbal, to collaborate effectively with cross‑functional teams and stakeholders in different regions.

What is on offer?

• Join a growing global team and make your mark in the Spanish market.
• Competitive salary, benefits, and performance‑based bonuses.
• Opportunities for career growth and skill development in a globally recognized company within the gambling industry.
• Work in a fast‑paced, innovative, and data‑driven environment, with a focus on maximizing player engagement and satisfaction.