Data Analyst - Marketing Analytics (iGaming)

Medier Agency; Lisboa; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A marketing agency is seeking an experienced Data Analyst to work in Lisbon, Portugal. The successful candidate will be responsible for evaluating marketing ROI, analyzing customer behavior, and automating reporting processes. Applicants should have at least 2 years of experience in data analysis within sectors like iGaming or fintech, strong SQL skills, and familiarity with BI tools such as Tableau or Power BI. Strong communication skills for presenting insights are essential.

Formación

• 2+ years of experience as a Data Analyst in iGaming, digital marketing or fintech.
• Proficiency in SQL; Python experience is a plus.
• Background in statistics, predictive modeling, and BI.

Responsabilidades

• Evaluate marketing and branding ROI across media‑buying channels.
• Analyze customer behavior, payment patterns, and retention.
• Automate reporting and build dashboards for key metrics.

Conocimientos

Data Analysis

SQL

Statistical analysis

Communication

Herramientas

Tableau

Power BI

Python

Descripción del empleo

Medier isn’t just a marketing agency - we’re creative partners to our clients.

From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns - we deliver results.

Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Locations

This position will require relocation to Lisbon, Portugal.

Responsibilities

• Evaluate marketing and branding ROI across media‑buying channels
• Analyze customer behavior, payment patterns, and retention to enhance segmentation
• Automate reporting and build dashboards for metrics like LTV, ARPU, retention, and conversion
• Collaborate with marketing teams to support strategic decisions
• Monitor data quality and help automate analytical workflows

Requirements

• 2+ years of experience as a Data Analyst in iGaming, digital marketing or fintech
• Proficiency in SQL; experience with Python is a plus
• Background in statistics, predictive modeling, and BI
• Hands‑on experience with Tableau, Power BI, or similar tools
• Understanding of key business metrics: GGR, NGR, RTP, LTV, ARPU, etc.
• Familiarity with A/B testing methodologies
• Strong communication skills for presenting data insights to non‑technical audiences