CRM Analyst - Analytics & Reporting

Metyis AG; Porto; On-site; EUR 26,000 - 38,000; Full time

Job summary

Metyis is seeking a CRM Analyst - Analytics and Reporting to join our Digital Commerce team in Porto. You will steer CRM strategy, drive cross-market analytics, and deliver reporting that enables markets to improve member growth, retention and loyalty.

You will collaborate with Retail and Marketing, translate business objectives into measurable CRM goals, and train teams on CRM tools and dashboards. This is a hands-on role requiring strong data skills and stakeholder communication.

Qualifications

• 2–3 years in CRM, customer loyalty, or customer experience.
• Strong analytical skills for KPI analysis and action derivation.
• Solid CRM knowledge: customer databases, segmentation, outreach logic.
• Excellent stakeholder management and communication with markets, Retail and Marketing.
• Strong presentation and training abilities; create materials.
• Proficiency in Excel and BI dashboards; expert PowerPoint skills.

Responsibilities

• Steer CRM strategy and execution in assigned markets to grow member base, retention, loyalty.
• Combine strategic thinking, market expertise and CRM knowledge to drive business success.
• Be the main CRM contact for local markets, building relationships with Retail and Marketing.
• Translate business objectives into CRM goals, KPIs, and reporting for markets.
• Monitor market performance (daily/weekly/monthly) and lead KPI analyses and reviews.
• Provide consulting on CRM tools, analytical models, campaigns, and outreach processes.
• Own CRM training and internal communication (training materials, CRM University, news formats).
• Lead market execution of Global Commerce Engagement projects (market collaboration, training concepts).

Skills

CRM analytics

KPI analysis

CRM tools

Segmentation

Outreach logic

Stakeholder mgmt

Communication

Presentation & training

Tools

Excel

BI tools

PowerPoint

Job description

Metyis is growing! We are looking for a CRM Analyst - Analytics and Reporting with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

Who we are

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer

• Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

• Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

• Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What youwill do

• Be responsible for steering CRM strategy and execution in assigned markets to drive member base growth, retention, and loyalty.

• Drive business success across multiple markets by combining strategic thinking, market expertise and CRM knowledge.

• Acts as the main CRM contact for local markets, building strong relationships with Retail and Marketing.

• Translates business objectives into CRM goals, KPIs, and reporting, enabling markets to manage their own performance.

• Monitors market performance (daily/weekly/monthly), conducts KPI analyses, and leads regular review meetings.

• Provides consulting on CRM tools, analytical models, campaigns, and outreach processes, ensuring correct implementation.

• Owns CRM training and internal communication (training materials, CRM University, news formats), in alignment with global teams.

• Leads market execution of Global Commerce Engagement projects (market collaboration, training concepts).

What you’ll bring

• 2-3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.

• Strong analytical skills (KPI analysis, interpreting data, deriving actions).

• Solid understanding of CRM tools, customer databases, segmentation and outreach logic.

• Ability to translate business goals into CRM strategies, campaigns and concrete action plans.

• Excellent stakeholder management and communication skills; comfortable working with markets, Retail and Marketing.

• Strong communication skills and strong presentation and training skills (designing and delivering trainings, creating materials).

• Proficient in Excel Sheets and BI tools (e.g. BIS, dashboards); PowerPoint/Slides for presentations.

We are united by our differences

At Metyis, we are driven by curiosity and collaboration. We value diversity, equity, inclusion, and belonging (DEIB) in all its forms as it makes us stronger as an organisation and promotes creativity and innovation. We welcome all talents and are committed to creating a workplace where every employee can make a meaningful impact and grow.

Recruitment Disclaimer

Metyis only contacts candidates through verified and official channels: LinkedIn (official and verified recruiter profiles), emails ending in @metyis.com, and our Applicant Tracking System (Recruitee). We do not use WhatsApp, social media messaging platforms, or personal accounts for recruitment outreach. If you receive suspicious communication claiming to be from Metyis, please verify the sender and report it through our official website.