Creative Tech | Digital Analytics - Ga4, Gtm, Looker Studio

Devoteam; Viseu; On-site; EUR 40,000 - 60,000; Full time

Job summary

Devoteam Portugal seeks a GA4 & Google Tag Manager Specialist to join our digital analytics team. You will implement tagging strategies, analyze data, and collaborate with marketing and development teams to drive data-driven decisions.

With 3+ years of analytics experience, you will work across websites and apps, leverage Looker Studio, and push insights that improve campaigns, user experiences, and ROI while maintaining data quality and governance.

Qualifications

• 3+ years in digital analytics with implementation, analysis and reporting.
• Proficiency in Google Tag Manager setup and troubleshooting.
• Experience with Looker Studio or similar BI and data visualisation tools.
• Strong knowledge of digital marketing concepts (SEO, SEM, social, email).
• Excellent analytical and data-communication skills.
• Certifications in GA/Tag Manager or related platforms are a plus.
• Good level of English written and spoken.

Responsibilities

• Implement tagging strategies across websites, apps and digital platforms.
• Analyze data, generate actionable insights, and produce regular performance reports.
• Collaborate with cross-functional teams to align tracking with business goals.
• Support digital marketing campaigns with measurement and attribution modeling.

Skills

Google Tag Manager

Looker Studio

Digital analytics

Data visualization

SEO/SEM

English (written & spoken)

GA4

A/B testing

Analytics reporting

Tools

Google Tag Manager

Looker Studio

Google Analytics

Job description

At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together.

We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our +10.000 tech and business leaders on cloud, data and cyber security. Let's fuse creativity with technology together and build innovative solutions that actively change things for the better.

Job Description Digital Analytics Infrastructure Management Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties. Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms. Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives.

Data Analysis and Insights Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance. Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth. Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making.

Digital Marketing Support Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI. Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies. Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics.

Qualifications 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting. Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting. Experience with Looker Studio or similar business intelligence and data visualization tools. Strong understanding of digital marketing concepts and strategies, including SEO, SEM, social media, and email marketing. Excellent analytical skills with the ability to interpret complex data sets and communicate insights effectively. Certifications in Google Analytics, Google Tag Manager, or related platforms are a plus. Good level of English written and spoken.

Additional Information We are seeking a GA4 and Google Tag Manager Specialist to join our team. The ideal candidate will have a strong understanding of Google Analytics 4 and proficiency in implementing and managing tracking solutions using Google Tag Manager. You will play a crucial role in ensuring accurate data collection, analysis, and reporting to drive key business decisions.

The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.

Discover more about our universe, for additional information, visit our website