Brand Manager Portugal

Grupo J. Uriach, S.L.U.; Lisboa; Híbrido; EUR 45 000 - 65 000; Tempo integral

Resumo da oferta

Grupo J. Uriach, S.L.U.

in Portugal seeks a Brand Manager Portugal (South Western Europe) to develop and implement the marketing strategy for assigned brands in alignment with Global Brand Plans, to drive growth, margin and profitability. You will lead a country 3-year plan, develop marketing plans through consumer analysis, collaboration with Trade Marketing and Sales, and oversee communication across offline and digital channels, including brand innovation with the Global team.

Qualificações

• University degree in Marketing, Economics, Business Administration, or related field.
• More than 3 years of experience in Marketing roles within Consumer Healthcare or FMCG sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, results-oriented with ability to manage multiple projects.

Responsabilidades

• Define the country’s 3-year brand strategy.
• Develop Marketing plans via market assessments, consumer analysis, and segmentation/targeting.
• Collaborate with Trade Marketing and Sales for promotional plans and POS activation.
• Develop communication plans across offline and digital channels from concept to media planning.
• Develop the brand innovation portfolio with the Global team.
• Monitor KPIs and manage the A&P budget.
• Analyze P&L to maintain margins through pricing and portfolio mix.

Descrição da oferta de emprego

Work location

Portugal , Lisbon , Lisbon

Sector

Pharmaceutical Industry

Role

Marketing / Public Relations

Branch

URIACH

Date of last update

01/10/2026 Expiry date: 31/12/2999

Employment Type

Full-time

Job Title

Brand Manager Portugal (South Western Europe)

Reports to

SWE Marketing Director

Job Summary

Develop and implement the Marketing strategy for each assigned brand or category within the country, in alignment with Global Brand Plans, to achieve growth objectives and drive results in terms of margin, sales, and profitability.

Key Responsibilities

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through:
  • Internal and external market assessment.
  • Consumer analysis to define and adapt brand strategies according to customer needs, including segmentation and targeting.
  • Collaboration with the Trade Marketing and Sales teams to define promotional plans and point-of-sale (POS) activation strategies.
  • Development of communication plans across both offline and digital channels, from creative concept to media planning and execution.
  • Definition and development of the brand innovation portfolio and innovation pipeline in collaboration with the Global team.
• Monitor brand performance and track key performance indicators (KPIs).
• Manage the A&P (Advertising & Promotion) budget.
• Analyze the profit and loss account (P&L), ensuring margin targets are met through pricing and portfolio mix strategies, while maintaining cost control.
• Prepare launch forecasts and monitor performance in coordination with the Supply Chain team.

Type of contract

Permanent job

Skills required

Required Skills and Qualifications

• University degree in Marketing, Economics, Business Administration, or a related field.
• More than 3 years of experience in Marketing roles within the Consumer Healthcare or Fast-Moving Consumer Goods (FMCG) sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
• Fluent in English and Spanish, both written and spoken.
• Availability to travel to Barcelona as required.