Brand Manager Portugal at URIACH

URIACH; Lisboa; On-site; EUR 45,000 - 65,000; Full time

Job summary

URIACH is seeking a Brand Manager for Portugal (South Western Europe) based in Lisbon. You will develop and implement the marketing strategy for assigned brands, aligning with Global Brand Plans to drive growth, margin, and profitability.

You will work cross-functionally with Trade Marketing and Sales, manage communications across channels, and oversee brand innovation and budget performance, with travel to Barcelona as needed.

Qualifications

• University degree in Marketing, Economics, Business Administration, or a related field.
• 3+ years of Marketing experience in Consumer Healthcare or FMCG sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Fluent in English and Spanish; travel to Barcelona may be required.

Responsibilities

• Define the country’s 3-year brand strategy within the market.
• Develop marketing plans through market assessment and consumer insights.
• Conduct segmentation and targeting to refine brand strategies.
• Collaborate with Trade Marketing and Sales to set promotions and POS plans.
• Create communication plans across offline and digital channels.
• Define and develop brand innovation portfolio with Global team.
• Monitor KPIs and manage A&P budget.
• Analyze P&L to ensure margin targets and cost control.
• Prepare launch forecasts and coordinate with Supply Chain.

Skills

English proficiency

Spanish proficiency

Cross-functional collaboration

Education

University degree in Marketing or related field

Job description

This Full time on site position offers great opportunities for career growth.

Job Title: Brand Manager Portugal (South Western Europe)

Reports to: SWE Marketing Director

Location: Lisbon

Employment Type: Full-time

Job Summary Develop and implement the Marketing strategy for each assigned brand or category within the country, in alignment with Global Brand Plans, to achieve growth objectives and drive results in terms of margin, sales, and profitability.

Key Responsibilities

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through: Internal and external market assessment.
• Consumer analysis to define and adapt brand strategies according to customer needs, including segmentation and targeting.
• Collaboration with the Trade Marketing and Sales teams to define promotional plans and point-of-sale (POS) activation strategies.
• Development of communication plans across both offline and digital channels, from creative concept to media planning and execution.
• Definition and development of the brand innovation portfolio and innovation pipeline in collaboration with the Global team.
• Monitor brand performance and track key performance indicators (KPIs).
• Manage the A&P (Advertising & Promotion) budget.
• Analyze the profit and loss account (P&L), ensuring margin targets are met through pricing and portfolio mix strategies, while maintaining cost control.
• Prepare launch forecasts and monitor performance in coordination with the Supply Chain team.

Required Skills and Qualifications

• University degree in Marketing, Economics, Business Administration, or a related field.
• More than 3 years of experience in Marketing roles within the Consumer Healthcare or Fast-Moving Consumer Goods (FMCG) sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
• Fluent in English and Spanish, both written and spoken.
• Availability to travel to Barcelona as required.

Setor: Indústria Farmacéutica Função: Marketing/Relações Públicas Tipo de contrato: Trabalho sem termo