Brand Manager

Beiersdorf Group; Lisboa; Presencial; EUR 42 000 - 64 000; Tempo integral

Resumo da oferta

Beiersdorf Group Portugal is seeking a Brand Manager to lead marketing plans for the cosmetics and personal care categories in Lisbon. You will own budgets, forecasts, and cross-functional launches, driving market share and profitability. This role requires strong strategic thinking, analytical skills, and fluency in Portuguese and English.

You will collaborate closely with sales, shopper, demand planning, media, and PR, while mentoring the brand manager intern and ensuring successful campaigns.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Master’s degree is a plus.
• 3–4 years of FMCG marketing experience, including at least 1 year as a Brand Manager with ownership of marketing plans, budgets, and forecasts.
• Experience within Cosmetics or Personal Care is advantageous.
• Strong strategic and analytical skills with experience managing category budgets and driving results.
• Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills with a proactive mindset.
• Fluency in Portuguese and English; Spanish is a plus.
• Nielsen and SAP experience is advantageous.

Responsabilidades

• Translate brand strategy into locally relevant action plans.
• Develop and execute annual marketing plans to grow market share.
• Collaborate with sales, shopper, and demand planning for campaigns and launches.
• Build business cases for launches: pricing, profitability, volume forecasts, cannibalization, and P&L analysis.
• Implement media plans across owned categories with the Media, Influencers, and PR teams.
• Monitor market dynamics and competitive activity to identify growth opportunities and risks.
• Lead business performance and competitive analysis with corrective actions.
• Own KPIs (net sales, market share, gross margin) and marketing budget for categories.
• Support development of the brand manager intern.

Conhecimentos

Brand management

Strategic planning

Budget management

Forecasting

Collaboration

Portuguese/English fluency

Nielsen experience

SAP experience

Formação académica

Bachelor’s degree in Marketing/Business

Master’s degree (plus)

Ferramentas

Nielsen

SAP

Descrição da oferta de emprego

Your Tasks

• Translate brand guidelines into locally relevant strategic and action plans.
• Develop and execute annual marketing plans to drive market share and business growth.
• Collaborate closely with sales, shopper and demand planner ensuring the execution of the marketing campaigns and product launches.
• Build business cases for launches: pricing, profitability, volume forecasts, cannibalization assessment, and P&L analysis.
• Implement a strong media plan across owned categories, working closely with Media, Influencers, PR Team.
• Proactively monitor market dynamics, trends, brand positioning, consumer insights, and competitive activity to identify growth opportunities and potential risks.
• Lead business performances and competition analysis, recommending corrective actions.
• Direct responsible for business KPIs (net sales, market share and gross margin) and marketing budget of the categories.
• Lead and support the development of the brand manager intern.

Your Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field;
• Master’s degree is a plus.3-4 years of FMCG marketing experience, including at least 1 year as a Brand Manager with ownership of marketing plans, budgets, and forecasts. Experience within the Cosmetics or Personal Care industry will be an advantage.
• Strong strategic and analytical skills, with experience managing category budgets and driving business results.
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent communication and collaboration skills, with a proactive, positive, and solution-oriented mindset.
• Fluency in Portuguese and English is required; Spanish is a plus.
• Experience with Nielsen andSAP is advantageous.