Brand Manager Specialty Care

Gsk, Plc.; Lisboa; Presencial; EUR 42 000 - 66 000; Tempo integral

Resumo da oferta

A Gsk, Plc. procura um Brand Manager Specialty Care em Lisboa para liderar a estratégia de marca local e a execução de planos de lançamento que impulsionem o desempenho e o impacto nos pacientes.

Vai trabalhar de perto com equipas funcionais, incluindo Medical, Market Access e Vendas, bem como agências externas, para entregar campanhas integradas, gerir o budget anual e apoiar avaliações de P&L. Valoriza-se pensamento estratégico, integridade e foco no paciente, com oportunidade de crescimento e

Descrição da oferta de emprego

Descrição do Emprego - Brand Manager Specialty Care

Position Summary

You will lead the local brand strategy and execution for a key therapeutic area in Portugal.
You will work closely with cross-functional colleagues across Medical, Market Access, Sales and external agencies.
We value people who think strategically, act with integrity and put patients first.
This role offers strong growth, visible impact on public health, and the chance to unite science, technology and talent to get ahead of disease together.
This role will provide YOU the opportunity to lead key activities to progress YOUR career.
These responsibilities include some of the following:

• Translate global and regional strategy into clear local marketing and launch plans that drive brand performance and patient impact.
• Plan and deliver integrated campaigns across channels, including digital, events and sales enablement.
• Manage brand budget, contribute to annual planning and support P&L reviews.
• Build strong relationships with internal stakeholders and external healthcare partners.
• Use data and insights to monitor performance, optimise plans and report outcomes to leadership.
• Ensure all activities follow legal, regulatory and company standards for compliant customer engagement.

Main Responsibilities

• Own and deliver the local