Brand Manager

Heineken; Vialonga; On-site; EUR 42,000 - 65,000; Full time

Job summary

A Heineken procura um Brand Manager para liderar uma ou mais marcas, integrado no Marketing (Beer, Ciders and Water) com reporte ao Marketing Manager.

Planear, desenvolver e implementar a estratégia de marca, alinhando-se com o Plano Anual de Marketing, gestão de valor, posicionamento, ativação da marca e gestão de meios. A função envolve coordenação com várias áreas, gestão de budget e satisfação de clientes e consumidores.

Qualifications

• Licenciatura ou Mestrado em Gestão, Economia, Marketing ou Comunicação.
• 3 a 5 anos de experiência relevante em Marketing, Trade Marketing ou equivalente.
• Experiência em empresas FMCG e gestão de marcas.
• Experiência de desenvolvimento de marcas e lançamento de novos produtos.
• Conhecimento do mercado Português e domínio de Português (falado e escrito).
• Disposição para viajar a nível nacional e internacional.
• Documentação necessária para trabalhar em Portugal na altura da candidatura.

Responsibilities

• Definir, executar e monitorizar o plano anual da marca ou sub‑marca.
• Garantir alinhamento com stakeholders e gestão de budget de marca.
• Conduzir estudos de tendências de consumo e marketing com apoio da equipa CMI.
• Monitorizar tendências de mercado e necessidades de clientes/consumidores.
• Liderar o processo de inovação desde a geração de ideias até à implementação.
• Disseminar o posicionamento das inovações junto de PR, MT e Comércio.
• Gerir plano anual de ativação de marca, com planeamento, recursos e reportes.
• Gerir parceiros externos (media, influencers, agências criativas, PR).

Skills

Gestão de marca

Marketing estratégico

Análise de dados

Comunicação

Trabalho em equipa

Influência

Planeamento/organização

Disponibilidade para viajar

Education

Licenciatura/Mestrado em Gestão, Economia, Marketing ou Comunicação

Tools

Microsoft Office

Job description

Brand Manager leads one or more brands and is integrated in one of the Marketing areas (Beer, Ciders and Water) and reports to the Marketing Manager.

Plan, develop and implement the brand strategy for the brands under responsibility, in accordance with the Marketing Annual Plan and the strategic objectives defined, concerning brand value, positioning management, brand activation, and media management.

Coordinate cross-functional interdepartmental activities and perform effective stakeholder management, to guarantee the achievement of the business' P&L objectives and the growth and leadership of the brands in the domestic and export markets, as well as customer and consumer satisfaction.

Location:Vialonga

Your Responsibilities:

• Define, execute, and monitor the brand or sub-brand annual plan, ensuring the elaboration and implementation of the strategy, namely defining prices, distribution channels, targets, above and below line communication plan and media plan.
• Ensures alignment with relevant stakeholders in building the plan, capturing needs and potential opportunities alignment with relevant Stakeholders
• Assess the need for consumer / marketing trends studies and requests it to CMI team, performing analysis based on results and extracting relevant outputs to inform decision making process on new initiatives
• Monitor market trends in the categories under responsibility, as well as the needs and expectations of current and latent Clients and Consumers
• Lead the innovation process from idea generation to implementation, coordinating a cross-functional project team
• Ensure proper dissemination of the positioning of innovations to the Company (PR, MT, Commerce)
• Lead and manager the annual brand activation plan, managing all related projects under responsibility, namely with regards to planning, resource management, reporting and interface between various areas of the company
• Manage external partners, namely regarding media management, influencers, digital and social media, activation agencies, creative agencies, and PR agencies (in liaison with internal PR team)
• Ensure compliance with the assigned budget for each brand, ensuring all brand activities are in line with it, and alerting Marketing manger for any possible deviation
• Know the System Procedures (Quality, Environment, Safety and Food Safety) within the scope of the respective activity

We want you to bring:

• Degree and / Or Master in Management, Economics, Marketing or Communication
• 3 to 5 years of relevant experience in Marketing, Trade Marketing
• Relevant experience in leading companies, FMCG
• Brand Development experience and Experience in new product launch
• Knowledge of Portuguese market
• Portuguese (Fluent)
• Resilience
• Ability to relate and influence
• Strong Analytical skills and attention to detail
• Microsoft office tools
• Availability to travel national and international
• Have the necessary documentation to provid subordinate work in Portugal at the time of application (elimination factor)