Brand Manager Portugal

Uriach; Lisboa; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Uriach in Lisbon is seeking a Brand Manager Portugal (South Western Europe) to develop and implement the marketing strategy for assigned brands in the country, aligning with Global Brand Plans to drive growth, margins and profitability.

Responsibilities include defining a 3-year country plan, crafting marketing plans with market and consumer insights, collaborating with Trade Marketing and Sales on promotions, developing offline and digital communications, and managing the A&P budget, P&L, and

Qualifications

• University degree in Marketing, Economics, Business Administration, or a related field.
• More than 3 years of experience in Marketing roles within the Healthcare or FMCG sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
• Fluent in English and Spanish, both written and spoken.
• Availability to travel to Barcelona as required.

Responsabilités

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through: internal/external market assessment; consumer analysis including segmentation and targeting; collaboration with Trade Marketing and Sales for promotions and POS activation; development of communication plans across offline and digital channels; and brand innovation portfolio development with the Global team.
• Monitor brand performance and track KPIs.
• Manage the A&P budget.
• Analyze P&L, ensure margin targets through pricing and portfolio mix while controlling costs.
• Prepare launch forecasts and monitor performance with Supply Chain.

Connaissances

Brand management

Marketing strategy

Cross-functional collaboration

Proactive / results-driven

English & Spanish fluency

Formation

University degree in Marketing/Economics/Business Admin

Description du poste

Job Title: Brand Manager Portugal (South Western Europe)

Reports to: SWE Marketing Director

Location: Lisbon

Employment Type: Full-time

Job Summary

Develop and implement the Marketing strategy for each assigned brand or category within the country, in alignment with Global Brand Plans, to achieve growth objectives and drive results in terms of margin, sales, and profitability.

KEY RESPONSIBILITIES

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through:
  • Internal and external market assessment.
  • Consumer analysis to define and adapt brand strategies according to customer needs, including segmentation and targeting.
  • Collaboration with the Trade Marketing and Sales teams to define promotional plans and point-of-sale (POS) activation strategies.
  • Development of communication plans across both offline and digital channels, from creative concept to media planning and execution.
  • Definition and development of the brand innovation portfolio and innovation pipeline in collaboration with the Global team.
• Monitor brand performance and track key performance indicators (KPIs).
• Manage the A&P (Advertising & Promotion) budget.
• Analyze the profit and loss account (P&L), ensuring margin targets are met through pricing and portfolio mix strategies, while maintaining cost control.
• Prepare launch forecasts and monitor performance in coordination with the Supply Chain team.

Setor: Indústria Farmacéutica

Função: Marketing/Relações Públicas

Tipo de contrato: Trabalho sem termo

Required Skills And Qualifications

• University degree in Marketing, Economics, Business Administration, or a related field.
• More than 3 years of experience in Marketing roles within the Consumer Healthcare or Fast-Moving Consumer Goods (FMCG) sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
• Fluent in English and Spanish, both written and spoken.
• Availability to travel to Barcelona as required.