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Director B2B Marketing
Job summary
A fast-growing organization in Poland seeks a Director of B2B Marketing to lead its marketing strategy. The role involves collaborating with sales and product teams to implement comprehensive campaigns that boost lead generation and brand visibility. Candidates should have 8–10 years of relevant experience, strong analytical and communication skills, and a proven ability to lead teams. This position offers a competitive salary and flexible work arrangement, providing an excellent opportunity to make a significant impact on the company’s growth.
Benefits
Qualifications
- 8–10 years of experience in brand management or marketing, ideally in SaaS or high-growth environments.
- Proven expertise in managing projects and meeting deadlines.
- Demonstrated ability to build and inspire high-performing teams.
Responsibilities
- Collaborate with sales to define target audience profiles.
- Develop B2B lead generation campaigns through various channels.
- Produce persuasive marketing materials for prospect acquisition.
- Define brand positioning and messaging.
- Plan PR campaigns including press releases.
- Design a content strategy for digital platforms.
- Conduct market research and competitor analysis.
- Monitor campaign performance and iterate strategies.
Skills
Education
Tools
We are currently looking for a Director, B2B Marketing in Poland. This role offers the opportunity to lead the B2B marketing strategy for a mission-driven, high-growth organization. You will develop and execute comprehensive marketing programs that drive lead generation, enhance brand visibility, and establish competitive positioning. The position requires close collaboration with sales, product, and executive teams to translate market insights into campaigns that engage businesses and accelerate growth. You will oversee brand strategy, content creation, PR initiatives, and data-driven marketing efforts while leading a high-performing team. This is a hands‑on, strategic role with the autonomy to shape marketing priorities and influence company growth. The ideal candidate thrives in a dynamic, fast‑paced environment and brings a mix of creativity, analytical rigor, and leadership skills.
- Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel
- Develop and execute B2B lead generation campaigns using email marketing, webinars, trade shows, and custom initiatives
- Produce persuasive marketing materials to support prospect acquisition and nurture pipelines
- Define brand positioning, messaging, and differentiators to strengthen market presence
- Plan and execute PR campaigns, including press releases, media interviews, and speaking engagements
- Design and oversee a content strategy for digital platforms, ensuring consistent messaging and tone
- Conduct market research, competitor analysis, and audience studies to inform marketing initiatives
- Monitor campaign performance, analyze data, and iterate strategies to maximize impact
- Competitive salary and performance-based bonuses
- Opportunity to lead marketing in a fast-growing, high-impact environment
- Flexible work location and remote-friendly policies
- Professional development and growth opportunities
- Participation in shaping company brand and go-to-market strategy
- Exposure to cross-functional leadership and high-level strategic decision-making
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.