Senior SDR – DACH & Eastern Europe

SoftExpert; Polska; Remote; PLN 120,000 - 180,000; Full time

Job summary

SoftExpert is seeking a Senior Sales Development Representative to expand our commercial presence across the DACH region and Eastern Europe. You will identify target accounts, engage decision-makers, and generate qualified leads for Account Executives, while collaborating with Marketing to build a healthy sales pipeline.

You will excel with strong German and English, proven outbound success in SaaS, and a results-driven approach in a fast-paced international growth environment.

Qualifications

• B2B SDR or similar outbound sales experience.
• Proven ability to plan and run outbound campaigns.
• Strong discovery, qualification, and objection handling skills.
• CRM experience with modern sales tools and outreach platforms.

Responsibilities

• Identify target accounts, research potential customers, and map decision-makers.
• Plan and execute outbound prospecting via email, calls, LinkedIn, and more.
• Develop personalized outreach based on company research and buying signals.
• Conduct discovery to understand needs, priorities, budgets, and timelines.
• Qualify leads per ICP and identify high-potential opportunities.
• Nurture inbound leads and ensure timely follow-up and qualification.
• Schedule qualified meetings and hand off to Account Executives.
• Maintain organized CRM and active follow-up across channels.
• Track KPIs, assess prospecting effectiveness, improve conversion rates.
• Collaborate with Marketing and Sales to align lead-gen strategies.
• Share best practices to mature SoftExpert's sales playbook.

Skills

German fluency

English fluency

CRM familiarity

Lead generation

Prospecting

LinkedIn

Sales engagement tools

Tools

Salesforce

HubSpot

Microsoft Dynamics

Bitrix24

LinkedIn Sales Navigator

Outreach

Salesloft

ZoomInfo

Cognism

Apollo

Job description

Are you an experienced sales professional with a strong background in B2B prospecting, a consultative selling mindset, and a results-driven approach? This is your opportunity to join SoftExpert, a leading provider of software solutions for integrated compliance, innovation, and digital process transformation management.

About SoftExpert

With over 900 employees, 3,000 clients, and 3 million users across more than 50 countries, SoftExpert is expanding its global presence. We are looking for professionals with strategic vision, an innovative spirit, and a collaborative mindset to help us strengthen our international growth.

About the Role

As a Senior Sales Development Representative (SDR), you will play a key role in expanding SoftExpert's commercial presence across the DACH region and Eastern Europe. You will be responsible for identifying new business opportunities, engaging key decision-makers, and generating qualified leads for our Account Executives.

Working closely with Marketing and Sales, you will develop targeted outbound strategies, qualify inbound leads, and build a healthy sales pipeline. Beyond executing prospecting activities, you will bring your experience and best practices to help strengthen our sales development processes and increase the maturity of our sales playbook.

This is an opportunity to make a direct impact on our international growth while contributing to a collaborative, results-oriented sales team.

Key Responsibilities

• Identify target accounts, research potential customers, and map key decision-makers across assigned markets.
• Plan and execute outbound prospecting campaigns through email, phone calls, LinkedIn, and other relevant channels.
• Develop personalized outreach strategies based on company research, industry trends, business challenges, and buying signals.
• Conduct discovery conversations to understand prospects' needs, priorities, budgets, and timelines.
• Qualify leads based on our Ideal Customer Profile (ICP) and identify opportunities with strong business potential.
• Manage and nurture inbound leads generated by Marketing, ensuring timely follow-up and effective qualification.
• Schedule qualified meetings and ensure a smooth handoff of opportunities to Account Executives.
• Manage and maintain an organized lead pipeline, ensuring accurate CRM records and consistent follow-up activities.
• Monitor key performance indicators (KPIs), evaluate prospecting effectiveness, and continuously improve conversion rates.
• Collaborate with Marketing and Sales to align lead generation strategies and improve the overall sales process.
• Share expertise and best practices to help improve prospecting strategies and the maturity of SoftExpert's sales development playbook.

Requirements and Qualifications

• Experience in a Sales Development Representative (SDR) or similar B2B sales prospecting role.
• Proven experience planning and executing outbound prospecting campaigns and generating qualified business opportunities.
• Fluency in German, both spoken and written.
• Fluency in English, both spoken and written.
• Strong knowledge of consultative selling, discovery questioning, objection handling, and lead qualification techniques.
• Experience with account research, stakeholder mapping, and personalized outreach strategies.
• Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or Bitrix24.
• Experience using sales engagement and prospecting tools such as LinkedIn Sales Navigator, Outreach, Salesloft, ZoomInfo, Cognism, or Apollo.
• Strong communication, negotiation, and relationship-building skills.
• A proactive, autonomous, and results-driven mindset, with the ability to manage priorities and work collaboratively across teams.

You Will Stand Out If You Have

• Experience prospecting enterprise accounts and engaging multiple stakeholders within complex organizations.
• Experience in the SaaS, enterprise software, or technology industry.
• A track record of achieving or exceeding sales development KPIs, such as outbound activity, qualified meetings, and lead conversion rates.
• Experience contributing to the development or improvement of sales playbooks, prospecting processes, or team best practices.
• Familiarity with AI-powered tools, such as ChatGPT or Microsoft Copilot, to support account research and personalize prospecting strategies.
• Proficiency in Polish or experience working with Central and Eastern European markets.

What We Offer

• Global challenges in a dynamic and innovative environment.
• Opportunities for growth and professional development.
• The opportunity to contribute directly to SoftExpert's international expansion.
• A diverse and collaborative team united by a shared vision of digital transformation.