User Acquisition Manager - Meta (Apps)

9D Technologies; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive pay

Family Health Insurance

Paid Time Off

Work-Life Balance

Meals provided

On-site fitness facilities

Job summary

9D Technologies in Lahore is seeking a skilled User Acquisition Specialist to design and implement multi-channel campaigns for mobile apps, driving install growth and engagement.

You will analyze performance metrics, optimize budgets, and collaborate with marketing, product, and analytics teams to deliver sustainable growth and measurable results.

Qualifications

• Proven experience in user acquisition for mobile apps.
• Strong analytical skills with data-driven decision making.
• Experience with Google Ads and Facebook advertising platforms.

Responsibilities

• Develop and execute comprehensive user acquisition strategies.
• Plan, launch, and optimize multi-channel campaigns.
• Monitor CPI, CPA, LTV, ROAS and report insights.
• Manage budgets to maximize ROI.
• Conduct market research and competitor analysis.
• Collaborate with marketing, product, and analytics teams.
• Prepare detailed performance reports and recommendations.
• Test new channels, tactics, and creatives.
• Run A/B tests to optimize messaging and targeting.

Skills

User acquisition

Digital marketing

Analytics

Campaign optimization

Data-driven decisions

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Appsflyer

Adjust

Google AdMob

Job description

9D Technologies is at the forefront of mobile applications, delivering innovative and engaging experiences to users worldwide. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology utilizing AI.

Responsibilities

• Strategy Development: Design and execute comprehensive user acquisition strategies to drive app installs and engagement
• Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks such as Google, Meta etc
• Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness
• Budget Management: Allocate and manage acquisition budgets to maximize return on investment (ROI)
• Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends
• Collaboration: Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals
• Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement
• Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement
• A/B Testing: Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance

Requirements

• Proven experience in user acquisition for mobile apps, with a strong portfolio of successful campaigns
• Expertise in digital marketing channels, including Google Ads, Facebook
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency with marketing tools and platforms such as Google Analytics, Facebook Ads Manager and Google Admob
• Knowledge of app analytics and tracking tools (e.g., Appsflyer, Adjust) is a plus

Benefits

• Competitive pay that matches your skills and experience
• Family Health Insurance
• Paid Time Off to recharge and relax
• Work-Life Balance and a supportive environment
• Delicious meals provided to keep you fueled
• Stay active with convenient, on-site fitness facilities